Consulting services for B2B and e-Commerce companies

At Casbeg, we provide consulting services to management boards and business owners. We solve everyday problems of managers, organize processes, build teams, improve sales results and make marketing departments finally bring leads in.

We take over the reins in selected areas of the organization, indicate the direction of development and actions that need to be taken so that the key indicators grow and make an impression. How do we do it? You’ll learn this from our case studies.

See consulting case studies

B2B sales development

Do you feel that your sales are standing still? You don’t know why you are losing sales opportunities? You only have one source of customer acquisition? Are you the CEO and want to finally stop selling? Or maybe you just need to build an effective sales department that supports the company’s strategy? We’ll diagnose your weak points of sale and show you how to strengthen them.

  • B2B sales strategy
  • Audit of the sales process
  • Effective sales funnels
  • Analysis of lost sales opportunities
  • Setting goals and KPIs
  • CRM implementation and optimization
  • Recruiting specialists and building teams
  • Sales commission models
  • Mystery shopping tests
Find out more

Marketing consulting

Do you feel that your marketing is not working? Salespeople do not receive leads, or are they not of sufficient quality? Do you need to optimize your marketing budget, hire a specialist or build a marketing department from scratch? Our consultants will show you how to generate hot leads, plan and analyze activities and increase the efficiency of the team. Your marketing will finally work as it should.

  • B2B and B2C marketing strategy
  • Audit of advertising campaigns
  • Designating target groups and ways to reach them and communicate with them
  • Effective methods of obtaining B2B leads and B2C transactions
  • Increasing the efficiency of the team
  • Recruiting specialists and building teams
  • Better data analysis
  • Content marketing strategy
Find out more

B2B client service

Your problem is low customer retention? You don’t know what to do to keep them for longer? During business consultations, we’ll show you how to measure the level of customer satisfaction and advise you on how to keep it high. We will lower churn, develop customer service processes and make it a distinguishing feature of your organization.

  • Longer customer retention
  • Better customer service process
  • Customer satisfaction survey
  • Effective ways to continuously increase customer satisfaction
  • Turning customers into brand ambassadors
  • Shortening the time of customer service
  • Increasing the team’s competences
Let's talk

Consulting for e-Commerce

Do you feel that your e-Commerce sales hit the wall? You realize that it is worth analyzing data, but you are not sure which and how? You do not know what marketing activities will work best for your store? You want your online store to become more professional? Together, we will set goals for online sales, develop a strategy, plan promotional campaigns, indicate ways to attract customers and make them regular visitors in your e-Commerce.

  • Strategy to increase sales in e-Commerce
  • The concept of marketing activities and promotional campaigns
  • Ongoing profitability analysis and optimization of customer acquisition channels
  • Analysis of costs, revenues and returns on investments in media channels,
  • Cooperation with the Management Board on the development of the company – consulting ideas
  • Recruitment and team building, KPI setting
  • Coordination of external cooperation (agencies, freelancers) and verification of their effects
  • Verification of the condition of UX, SEO and advertising campaigns
Let's talk

Cooperation with Casbeg

Cooperation with us usually consists of the following six stages. However, we know that every business is different and requires unique support, which is why we always act based on the real needs of the client.

Our goal is to make your company:

  • profitable,
  • growing,
  • allowing for work-life balance for you and your employees.

01 Complex audit of company's activities

We’ll conduct a comprehensive audit of your company's activities, focusing on marketing, sales and customer service. We’ll check your sales data and marketing campaigns. This will allow us to diagnose what areas require improvement and what we need to do to make it happen.

02 Analysis of the company's finances

We’ll check the profitability of your projects and team and calculate the rate each client should have. We’ll suggest changes to the customer settlement model. We’ll set budgets for individual activities and share good practices in the field of cash flow and budgeting.

03 Sorting out analytics

Audit of current tools: checking the configuration of tools and the usability of collected data. Establishing KPIs (key indicators) and implementing their measurement in sales, marketing and customer service.

04 Strategic and operational planning

We’ll establish the organization's business strategy, business model and value proposition. We’ll plan the goals and work of the teams as well as a plan for their expansion. We will create revenue and B2B / B2C customer acquisition forecasts.

05 Building teams

We’ll help build a team from scratch or raise the competences of current employees. We recruit complete teams: managers, employees on the operational and managerial level. We also coordinate external cooperation with agencies or freelancers: we find the right people to cooperate with, verify their skills, and watch over the effects of work.

06 Customer acquisition and retention

We’ll start everyday cooperation with your team, implement planned activities, monitor their effectiveness, and develop and improve them based on previously set metrics.


We get the most satisfaction watching our everyday work bring measurable results for our clients

Monika Mikowska
I like thinking about Casbeg as a personal trainer in the business. Thanks to them I am taking great care on sales and marketing every single week. Although I am a CEO who’s originated from these two fields, I love being double-checked by them and let them look at hands of mine and my team. They keep an eye on our every activity and give me extra confidence what to do and what not to do. My team has a great pleasure working with them, as Casbeg helps to improve their skills. I am glad that we have an opportunity to work with Casbeg and hope this will last long!
Monika Mikowska, Mobee Dick
Petr Svoboda
We appreciate that Casbeg provides us valuable consultations on strategical to operational levels. Casbeg helps us with implementing and enhancing sales processes among salespeople, marketing specialists, and the product team.
Petr Svoboda, Shopsys
Tom Sieroń
Casbeg team has helped me systematize sales and marketing in Netkata. From a perspective of 8 months of cooperation, I can honestly recommend them.
Tom Sieroń, Netkata
Szymon Wiechrzycki
Casbeg helped me define points that need improvement in my company - our cooperation helped me organize the work of the sales department. Together, we have developed sales processes in such a way that the salesteam work better and the company operates more efficiently.
Szymon Wiechrzycki, Poltent
Borys Tomala
Lerta built its brand on cooperation with large energy groups, of which there are only a few in Poland. During the first years of activity as a selling president, I established relationships with decision-makers in corporations through my network and industry events, and the size of the market (in terms of the number of potential customers) didn’t require us to implement a scalable, orderly process.  Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.  Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!
Borys Tomala, Lerta
Monika Sacewicz
Casbeg has filled the market niche in supporting small and medium companies in the area of comprehensive marketing. This is an extremely successful idea that I really enjoy using. Consultants have the knowledge and experience that I can get in small doses suited to my company's needs.
Monika Sacewicz, Apex Net
Tomasz Muter
We appreciate Casbeg for setting specific goals in various fields (analytics, Google Ads, Facebook Ads, conversions, SEO), insightful analytics, punctuality and sticking to the exact time of meetings as well as sending comprehensive summaries after each of them.
Tomasz Muter, Droids on Roids
Paweł Bykowski
Casbeg has greatly contributed to our development. Unexpectedly, their perceptions of what we should not have done were as valuable as the detailed, continuous feedback on what we should do. Thanks to cooperation with them, we obtained much more information and data. I will never look at sales and marketing again as separate.
Paweł Bykowski, Viscato
Matt Kurleto
Casbeg has helped us align marketing and sales efforts. That helped us generate more valuable leads and focus on the opportunities that are most valuable for us. The big thing is that they understand the whole process and provide you with a list of actionable steps that are applicable fast.
Matt Kurleto, Neoteric
Maciej Krasowski
Despite our lack of time, Casbeg takes good care of efficient communication and supports us all time - we really appreciate it. Consultants are like a little angel on our shoulder that makes sure we do everything correctly and on time. We've never worked with anyone in such a model and are pleasantly surprised.
Maciej Krasowski, BinarApps
Artur Ozierański
When I was working with Casbeg, I noticed most of all the professionalism, work organization and proactive attitude in every aspect of our cooperation. If we had a scheduled date for anything specific - delivering materials or having a meeting - it would always stay intact. Every arrangement and discussed point was always taken down in detail, and after each consulting session I would get a full and accurate summary.
Artur Ozierański, HoldApp
Bartosz Berliński
Casbeg team just knew how to help optimize processes in our company. The surprise was that most of their recommendations did not surprise us - sometimes you need someone from the side, who will push forward and systematize work on certain issues. When this happened in our cooperation, we began to see the effects almost immediately.
Bartosz Berliński, MaxROY
Darek Kociecki
Thanks to a comprehensive Casbeg Mystery Shopper analysis, we looked at our sales process with perspective, together we diagnosed areas for improvements in how our salespeople handle sales calls and we have addressed them. We’ve also received information about which elements of the process are performed correctly and how Neoteric presents itself among the competition. Thanks to this, our sales calls are more effective and better suited to our potential customers’ needs and we win more business.
Darek Kociecki, Neoteric
Jakub Kot
Casbeg helps us find bottlenecks and new potentials in Dealavo's ways of growing revenue. From the very first part of the customer acquisition process, through reviewing sales conversations, sales deck, e-mail copies to optimizing sales processes and suggestions on which parts we should focus more. Discussions about the most challenging aspects of acquiring clients helped us organize our sales efforts.
Jakub Kot, Dealavo
Joanna Drabent
Casbeg helped us discover a hidden potential in the way we generate leads and acquire clients. The fresh glance created new ideas and helped us find holes in our daily work. Together we discuss, prioritize and implement new improvements in our sales and marketing processes. Casbeg's consistency demonstrated how ideas should be implemented.
Joanna Drabent, Prowly
Kamil Czaja
I like working with Casbeg because I rarely have a chance to talk with so experienced specialists in marketing and sales.
Kamil Czaja,
Kamil Kopka
Thanks to cooperation with Casbeg we have diagnosed our bottlenecks in business and improved the work of sales, marketing and customer service. As a result, it's easier to set priorities for organization's growth and focus on what is important in regards to this goal. We also monitor the effects of our actions more effectively.
Kamil Kopka,
Karol Szczawiński
Meetings with Casbeg consultants are always an opportunity to broaden my perspective and find new points of reference. The recurring nature of their recommendations and post-implementation analysis reminds me not to drown in my current tasks. At the same time, Casbeg does not reinvent the wheel really, they suggest the mechanics rather than looking for new, better (and not proven) "ideas for".
Karol Szczawiński, Uszka w Barszczu
Kristaps Kalnins
Casbeg was helping us to adjust our internal and external processes regarding sales, marketing and team management. Each of Casbeg's recommendations was on point and approach was directed toward actual growth and improvements.Thanks to them, we already improved our sales process and conversion rate.
Kristaps Kalnins, Inspired Ecommerce
Konrad Traczyk
Thanks to cooperation with Casbeg, we have regained control over the sales process by monitoring the results and properly analyzing the activities. We not only noticed the mistakes we made, but also developed a new model of commercial conversation and created marketing campaigns tailored to our customer's profile.
Konrad Traczyk, Hash FM
Krzysztof Gudowski
Working with Casbeg is going very well, everything is fine and as expected. At first I felt a bit lost, because the initial action plan was not known to me, but with time I realized it was actually intentional. At the moment, we operate freely on quarterly plans. Cooperation is a good motivator to implement process improvements and not postpone them. The materials we receive are of high quality, they can be confidently transferred to the Management Board.
Krzysztof Gudowski, Miquido
Łukasz Pach
Cooperation with Casbeg was a very valuable time for me and my company — knowledge transferred during our time together still pays off in the company. I am very pleased with the substantive level of consultation and valuable summaries that allow me to see the next steps and the progress of our work.
Łukasz Pach, ADream
Marta Dobrzańska
Cooperation with Casbeg means an intensive contact with people you can talk to as an equal, with a sense of humor and honesty. Casbeg's recommendations are always tailored to the current needs, and after each conversation we receive a summary with the most important information and tasks. Flexibility in the operation model and openness to all my suggestions, e.g. regarding the cooperation plan is also valuable. All questions or concerns are always promptly addressed.
Marta Dobrzańska, Great Digital
Mārtiņš Kažemaks
Our cooperation with Casbeg opened our eyes in the field of sales and marketing. We managed to prioritize the most crucial points in the process and now we know how to implement them
Mārtiņš Kažemaks, TopMedia
Michał Kliszczak
Cooperation with Casbeg turned out to be really helpful in implementing unconventional ideas at EACTIVE. Thanks to testing and implementing practical solutions, we can constantly improve our marketing and sales activities. Great knowledge and professionalism - thanks to them cooperation with Casbeg is pure pleasure.
Michał Kliszczak, Eactive
Michał Spinek
I work with a couple consultants from Casbeg. Each of them has specific skills and experience. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with a really busy schedule, I really appreciate that! The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!
Michał Spinek, Ultracoat
Patryk Jurgielewicz
Starting our cooperation with Casbeg was one of my best decisions while managing the company. Together we have improved both our sales process and lead generation methods significantly. It’s worth adding that throughout our cooperation I felt Casbeg’s commitment and motivation to get our business to 100% of its capabilities and the know-how we’ve got is going to be paying off for years to come.
Patryk Jurgielewicz, Mavaris
Piotr Guziur
I had a pleasure to work with Casbeg for several months. Great people, all professionals, really took care for our growth within sales and marketing. Always on time, always well prepared for each session, always actively looking for the best solutions for our problems. Working with Casbeg is a great pleasure and have a big impact on our growth. It is always smart to learn from the best in the field. Don’t wait. Call them quickly!
Piotr Guziur, Marketing Online
Rafał Bugajski
I ordered a mystery shopper test from Casbeg regarding our offer and sales service. The consultant conducted the test in a comprehensive way and described all aspects of the service order process in our company really well. It gave us a new look at how we sell our services and allowed us to discover things to improve. After introducing the proposed changes, the sales conversion of our leads increased immediately. I recommend experts from Casbeg.
Rafał Bugajski, Netlibre
Rafał Kondratowicz
Working with Casbeg is first and foremost a strong push for action and implementation. Thanks to their approach, changes began to take place faster, because together we established a clear action plan and a way to achieve our goals taking into account both prosaic and specialized matters.
Rafał Kondratowicz, Sempai
Robert Strzelecki
Casbeg's help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.
Robert Strzelecki, TenderHut
Sylwia Bil
What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn't waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.
Sylwia Bil, Craftware
Wojciech Krawczyk
Thanks to cooperation with Casbeg, we have opened ourselves to completely new activities that previously seemed impossible to us. We carry out more tasks at the same time, which directly translate into increased efficiency in business. Constant support from Casbeg and our commitment meant that I gained a lot of new experience. Because of that I can recommend Casbeg’s services to anyone who also needs support in this area.
Wojciech Krawczyk, isprzę


Do you want to read more about our work?

730% transactions increase in 3D printing industry – Case Study Cubic Inch

Cubic Inch deals with professional 3D printing and 3D scanning for companies. Their main customer groups...

See the case study

Chief Revenue Officer as Special Task Force Officer – Case study Craftware

As a result of our cooperation, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages ​​proficiency and a lot of business contacts.

See the case study

Conversion and sales increase at Fresh Office

Thanks to cooperation sales in the second half of 2019 increased by 35% compared to the previous year. Also, sales effectiveness in Q4 increased by approx. 20% compared to the previous quarter.

See the case study

How did we help the new head of sales increase the company’s revenues by 64%? Shopsys case study

Shopsys is a Czech software house located in Ostrava. It creates online stores for the biggest B2B & B2C sellers. During the cooperation, Shopsys’ revenues increased by 64%.

See the case study

How to find top executives for a growing company? Case study Tender Hut

Over several months, we have generated 10 applications for TenderHut, which translated into subsequent recruitment interviews. Ultimately, our efforts resulted in 3 out of the 10 presented candidates employed in the daughter companies of TenderHut.

See the case study

How to free your co-founder from selling? Case study BinarApps

Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.

See the case study

Increase in profitability and sales in a design company — Overlap Studio Case Study

Overlap is a studio from Warsaw that deals with UX design for mobile and web applications...

See the case study

Increased lead generation and sales at Lerta

Lerta is an energy-related company founded in 2015, which, thanks to its proprietary IoT technology supports...

See the case study

Increased leads and new sales at Droids On Roids

The financial result of the first three months of 2019 surpassed management's estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

See the case study

Increasing the effectiveness of the sales department by improving the order fulfillment process and communication with the client — Case Study

After introducing the recommended changes, we noticed increased of sales by 35% in the second half of 2019 compared to the same period in 2018. Also, we obtained over 300 leads from the FB ads campaign at the average price per lead lower than PLN 5 and maintaining the qualified lead rate at about 90%

See the case study

Increasing the store’s revenues by 34.48%. Etno Cafe Case Study

Etno Cafe is a brand that all coffee lovers know. For 9 years, it’s been gradually...

See the case study

Profitability and leads number increase in a company that implements websites — Fooz Case Study

Campaigns conducted in Poland resulted in an increase in the number of leads by 10% (2018 vs. 2019). Thanks to their better qualifications and efforts put into the team's competence development, the profitability of projects carried out in the country increased by 22%.

See the case study

The first salesman in space industry – Case study Scanway

We've helped Scanway hired the salesperson that generated a large number of new leads in the first months of work at the company, which effectively filled the sales funnel and then led to increased sales.

See the case study

The increase in generated leads and sales in MTA Digital

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention. What's more, auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

See the case study

The increase in revenues and number of transactions in Milano-eQ

The 10 months of Casbeg's cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts.

See the case study

Do you want such results in your business as well?

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They’ve trusted us

About Casbeg

Casbeg is a consulting company, present on the market since January 2018 – but the experience of our consultants goes much further. For years, we have successfully created and implemented sales and marketing strategies, and now, as Casbeg, we provide consulting services for B2B and e-Commerce companies.

Business consulting with Casbeg is a step towards increasing the income and development of the company. Proof? Our customer satisfaction index (NPS) remains at the level of 7.0, and the case studies from the cooperation speak for themselves.

Frequently asked questions

What is B2B sales consulting?

By working with us, you can count on the support of your B2B sales team not only in topics related to the B2B sales process itself, but also in the field of lead qualification, analysis of lost sales opportunities or implementation of sales training for salespeople. We will make a mystery shopper test for you and organize the work of your sales team.

What is B2B marketing consulting?

We’ll help you organize the work of the marketing department – starting from the analysis of existing marketing channels, through improving website conversions, to identifying new sources of generating B2B leads. We’ll build a marketing strategy and structure the company's external communication.

What is customer service consulting?

We’ll design the B2B customer service process and improve the work of the customer support team. We’ll help you turn ordinary customers into brand ambassadors. We’ll implement customer satisfaction surveys (NPS, CSAT) in your organization, and regular feedback will allow you to constantly improve the quality of your services.

What does business consulting look like in practice?

Each of Casbeg's clients is in constant contact with the assigned Customer Success Manager (CSM), who cares about the implementation of business goals and provides support in making decisions – both those crucial for the further direction of the organization's development, as well as everyday operational ones.

At Casbeg, we believe that an exemplary company is one that is: profitable, growing, allowing for work-life balance for you and your employees.

This is our main goal, which we pursue when working with clients.

How Casbeg helps increase sales in e-Commerce?

Do you have an online store where sales do not grow as fast as you would like or even stand still? We have proven methods for this. You need reliable data to draw accurate conclusions, so we'll look at the analytics first: make sure everything is set up correctly and make corrections if necessary. We will also look for errors and places for improvement on the customer's shopping path and in the process of its service. We will look at the usability (UX) of your e-Commerce, promotional campaigns and sources of customer acquisition. By improving these and other areas, sales will increase, your store will become profitable, and customers will turn into brand ambassadors.

How does Casbeg recruit for its clients?

We’ll also support you in building teams. We’ll create a competence map on the basis of which we’ll plan the necessary recruitments, verify the skills of candidates and help you choose the right ones. We will indicate what the onboarding process should look like, set the first tasks for new employees, and stay with you for longer, supporting your teams and supplementing them with the necessary competences.