Consulting services for B2B and e‑Commerce companies

At Casbeg, we provide consulting services to management boards and business owners. We solve the everyday problems of managers, organize processes, build teams, improve sales results, and make marketing departments finally bring leads in.

We take over the reins in selected areas of the organization, and indicate the direction of development and actions that need to be taken so that the key indicators grow and make an impression. How do we do it? You’ll learn this from our case studies.

See consulting case studies

B2B sales development

Are your sales standing still? Don’t know why you are losing sales opportunities? You only have one source of customer acquisition? Are you the CEO and want to finally stop selling? Or maybe you just need to build an effective sales department that supports the company’s strategy?

We’ll diagnose your sales weak points and show you how to strengthen them.

B2B sales strategy
Audit of the sales process
Effective sales funnels
Analysis of lost sales opportunities
Setting goals and KPIs
CRM implementation and optimization
Recruiting specialists and building teams
Sales commission models
Mystery shopping tests

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Marketing consulting

Is your marketing not working? Are you missing leads or have leads of insufficient quality? Do you need to optimize your marketing budget, hire a specialist, or build a marketing department from scratch?

Our consultants will show you how to generate valuable leads, plan and analyze activities, and increase team efficiency. Your marketing will finally work as it should.

B2B and B2C marketing strategy
Audit of advertising campaigns
Designating target groups and ways to reach them
Effective methods of obtaining B2B leads and B2C transactions
Increasing the efficiency of the team
Recruiting specialists and building teams
Better data analysis
Content marketing strategy

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B2B client service

Is low customer retention an issue? Don’t know how to keep customers longer?

During our business consultations, we’ll show you how to measure the level of customer satisfaction and advise on how to keep it high. We will lower churn and develop customer service processes by making it a distinguishing feature of your organization.

Longer customer retention
Better customer service process
Customer satisfaction survey
Effective ways to continuously increase customer satisfaction
Turning customers into brand ambassadors
Shortening customer service time
Increasing the team’s skills

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Consulting for e-Commerce

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Have your e-Commerce sales hit a wall? You know it’s worth analyzing data, but you are not sure which and how? Don’t know which marketing activities work best for your store? Want your online store to become more professional?

Together, we will set goals for online sales, develop a strategy, plan promotional campaigns, and indicate ways to attract customers and make them regular visitors to your e-Commerce.

Strategy to increase sales in e-Commerce
Ongoing profitability analysis and optimization of customer acquisition channels
Analysis of costs, revenues, and returns on investments in media channels
Cooperation with the Management Board on the development of the company – consulting ideas
Recruitment and team building, KPI setting
Coordination of external cooperation (agencies, freelancers) and verification of their results
Verification of the condition of UX, SEO, and advertising campaigns

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Cooperation with Casbeg

A cooperation with us usually consists of the following 6 stages. However, we know that every business is different and requires unique support, which is why we always act based on the real needs of the client.

Our goal is to make your company:

profitable,
grow sustainably,
establish a work-life balance for you and your employees.

Complex audit of the company's activities

We’ll conduct a comprehensive audit of your company's activities, focusing on marketing, sales and customer service. We’ll check your sales data and marketing campaigns. This will allow us to diagnose what areas require improvement and what we need to do to make it happen.

Analysis of the company's finances

We’ll check the profitability of your projects and team, and calculate the rate each client should have. We’ll suggest changes to the customer settlement model. We’ll set budgets for individual activities and share good practices in the field of cash flow and budgeting.

Sorting out analytics

We'll conduct an audit of your current tools: checking the configuration of tools and the usability of collected data. We'll establish KPIs (key indicators) and implement their measurement in sales, marketing and customer service.

Strategic and operational planning

We’ll establish the organization's business strategy, business model and value proposition. We’ll plan the goals and work of the teams as well as plan for their expansion. We will create revenue and B2B/B2C customer acquisition forecasts.

Building teams

We’ll help build a team from scratch or raise the skills of current employees. We recruit complete teams: managers, and employees on the operational and managerial level. We also coordinate an external cooperation with agencies or freelancers: we find the right people to cooperate with, verify their skills, and watch over the effects of their work.

Customer acquisition and retention

We’ll start the everyday cooperation with your team, implement planned activities, monitor their effectiveness, and develop and improve them based on the previously set metrics.

Testimonials

The measurable results of our clients provide us with the greatest satisfaction

I like thinking about Casbeg as a personal trainer in the business. Thanks to them I am taking great care on sales and marketing every single week. Although I am a CEO who’s originated from these two fields, I love being double-checked by them and let them look at hands of mine and my team. They keep an eye on our every activity and give me extra confidence what to do and what not to do. My team has a great pleasure working with them, as Casbeg helps to improve their skills. I am glad that we have an opportunity to work with Casbeg and hope this will last long!

Monika MikowskaMobee Dick

We appreciate that Casbeg provides us valuable consultations on strategical to operational levels. Casbeg helps us with implementing and enhancing sales processes among salespeople, marketing specialists, and the product team.

Petr SvobodaShopsys

Casbeg team has helped me systematize sales and marketing in Netkata. From a perspective of 8 months of cooperation, I can honestly recommend them.

Tom SierońNetkata

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CASE STUDIES

Do you want to read more about our work?

730% transactions increase in 3D printing industry – Cubic Inch case study

Cubic Inch deals with professional 3D printing and 3D scanning for companies. Their main customer groups...

Read the case study

Chief Revenue Officer hired within 2 months – Craftware case study

As a result of our cooperation, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages proficiency and a lot of business contacts.

Read the case study

Conversion and sales increase at Fresh Office

Thanks to cooperation sales in the second half of 2019 increased by 35% compared to the previous year. Also, sales effectiveness in Q4 increased by approx. 20% compared to the previous quarter.

Read the case study

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They trusted us

About Casbeg

Casbeg is a consulting company that has provided consulting services for B2B and e-Commerce companies since 2018. The combined experience of our consultants far exceeds our organisation’s age as they have been successfully creating and implementing sales and marketing strategies for an avarage of 10 years.

Business consulting with Casbeg is a step towards increasing the income and development of the company. Proof? Our customer satisfaction index (NPS) remains at the level of 7.0, and the case studies from our cooperations speak for themselves.

Frequently asked questions

What is B2B sales consulting?

By working with us, you can count on the support of your B2B sales team not only in the topics related to the B2B sales process, but also in the field of lead qualification, the analysis of lost sales opportunities, or implementation of sales training for your team. We will conduct a mystery shopper test for you and organize the work of your sales team.

What is B2B marketing consulting?

We’ll help you organize the work of the marketing department – starting from the analysis of existing marketing channels, through improving website conversions, to identifying new sources of generating B2B leads. We’ll build a marketing strategy and structure the company's external communication.

What is customer service consulting?

We’ll design the B2B customer service process and improve the work of the customer support team. We’ll help you turn ordinary customers into brand ambassadors. We’ll implement customer satisfaction surveys (NPS, CSAT) in your organization, and regular feedback will allow you to constantly improve the quality of your services.

What does business consulting look like in practice?

Each of Casbeg's clients is in constant contact with the assigned consultant, who takes care of the implementation of the business goals and provides support in making decisions – both those crucial for the further direction of the organization's development, as well as everyday operational ones.

At Casbeg, we believe that an exemplary company is one that is: profitable, growing sustainably, allows for work-life balance for you and your employees.

This is our main goal when working with clients.

How does Casbeg help increase sales in e-Commerce?

Are your online store sales not growing as fast as you would like or even stagnant? We have proven methods for this. You need reliable data to draw accurate conclusions, so we'll look at the analytics first: make sure everything is properly set up and make corrections if necessary. We will also look for errors and opportunities for improvement on the customer's shopping path. We will look at the usability (UX) of your e-Commerce, promotional campaigns, and the sources of customer acquisition. By improving these and other areas, sales will increase, your store will become profitable, and customers will become brand ambassadors.

How does Casbeg recruit for its clients?

We’ll also support you in building teams. We create a competence map to establish the necessary recruitments, verify the skills of the candidates, and help you choose the right ones. We will indicate what the onboarding process should look like, set the first tasks for new employees. We will then stay with you longer to support your teams and supplement them with the necessary skills.