Do your sales stand still? Salespeople don’t hit targets? Sales opportunities are passing you by? Let’s take a look at why this is happening.

As part of sales consulting, we’ll analyze the sales process and diagnose errors within it, conduct mystery shopping tests and, based on the conclusions drawn, suggest to your salespeople what they can do to sell more effectively. In addition, we’ll organize your CRM and sales analytics, so that no lead will be lost in the process again, and you will gain control over what your sales team does.

See the sales consulting case studies

CRM analysis and optimisation

If you want your sales forecasts to become more accurate, it’s essential to build the right database for your analysis. This function is fulfilled by the CRM system. Only with its use, forecasting, planning and optimizing the repetitive B2B sales process becomes feasible. In this way, you can control the pace of sales growth by planning future events based on historical data.

If you don’t have a CRM system yet, we’ll help you choose the tool that best meets the needs of your sales team. If you already use CRM, we will check the correctness of the configuration and suggest how to get even more out of this tool.

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Sales offer audit

We’ll analyze your sales offer for errors that may cost you the loss of sales opportunities. We’ll indicate effective ways to present services and products, compare your offer with the competition, and then recommend what you should do to emphasize the unique distinguishing features of your company so that the potential customer has no doubts about which services he should use.

A well-structured sales offer helps to increase sales, stand out from the competition and lead to deal closure faster. It is a showcase of your company – give it due attention.

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Creating a pricing policy

Developing an effective pricing strategy is not an easy task. If you feel that you are in the dark in this area: quotes do not always translate into the real value of the project, you have a hard time competing with the price list of other companies in the industry, and the biggest discounts, instead of the reaching most valuable contractors, go to those who shout the loudest – you’ve come to the right place.

We’ll make sure that your pricing policy becomes specific, based strictly on data and understandable for both salespeople and customers. We’ll prepare an adequate price list to support your business goals.

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Creation and optimization of the B2B sales process

A properly organized, repeatable B2B sales process will allow you to systematize the work of your sales team and increase your company’s financial results. Based on the data about your customers, the specifics of the industry, the size of the team and the customer’s path of purchase, we’ll develop an effective process from the first contact with the customer to signing the contract.

Already have a sales process? The sales process audit will allow you to find and improve its weaknesses. As part of the audit of the sales process, we’ll look at its individual stages and the activities undertaken as part of each of them. Ultimately, we’ll recommend changes that will help your salespeople sell more.

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Mystery shopping test

The purpose of the mystery shopping test is to verify how the sales process in your company and the actions taken by individual salespeople look in practice. During the mystery shopping test, we will check i.a. inquiry reaction time, method of conducting a conversation or the number and form of questions asked by the sales representative.

As a result, you’ll learn whether the sales offer you present meets the customer’s expectations and which employees need more support.

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B2B sales strategy

We’ll help you create a B2B sales strategy, which is a solid basis for the growth of your business. Based on historical sales results in your company, research and knowledge of the industry as well as good sales practices, we’ll develop an action plan for the sales team and define overall strategic goals that will contribute to increasing sales.

The implementation of a well-thought-out sales strategy in the company will translate into an increase in the number of leads, the number of won sales opportunities and the average transaction value.

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B2B sales management

How sales are managed in your company has the greatest impact on your bottom line. Together, we’ll define sales goals and establish an action plan to achieve them. We’ll also work on implementing and maintaining good practices in the sales team. We’ll assess the team’s competences and help you make decisions about their growth or reduction.

Thanks to the cooperation with Casbeg, you’ll see for yourself how effective B2B sales management directly translates into the condition of the company’s bank account.

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Building sales teams

We’ll develop a competence map of your sales department employees, find the missing links and work together to develop the target team structure. We’ll support you in the recruitment process, starting from drafting an ad that will attract the best candidates, through interviewing and verification of skills, to indicating which of the recruited people will be the best choice for your team.

All this in record time: even 2x shorter than in the case of a headhunting agency.

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Commission models for salespeople

We’ll help you adjust the commission model to the company’s current sales strategy, regardless of whether you are at the stage of developing a new business or maximizing profits from ongoing cooperation. We know that the most common cause of commission systems ineffectiveness is their complexity – we make sure that the systems are simple, transparent and fair.

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mateusz widera casbeg

Foreign expansion

International sales allow you to use the potential of new markets and give you the opportunity to further scale your business. We’ll help you open up to foreign countries – determine the best direction, prepare marketing and sales materials targeted at a given country, and indicate the best channels and ways to reach customers.

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Client opinions

We get the most satisfaction watching our work bring tangible results for our clients

Szymon Wiechrzycki
Casbeg helped me define points that need improvement in my company - our cooperation helped me organize the work of the sales department. Together, we have developed sales processes in such a way that the salesteam work better and the company operates more efficiently.
Szymon Wiechrzycki, Poltent
Konrad Traczyk
Thanks to cooperation with Casbeg, we have regained control over the sales process by monitoring the results and properly analyzing the activities. We not only noticed the mistakes we made, but also developed a new model of commercial conversation and created marketing campaigns tailored to our customer's profile.
Konrad Traczyk, Hash FM
Jakub Kot
Casbeg helps us find bottlenecks and new potentials in Dealavo's ways of growing revenue. From the very first part of the customer acquisition process, through reviewing sales conversations, sales deck, e-mail copies to optimizing sales processes and suggestions on which parts we should focus more. Discussions about the most challenging aspects of acquiring clients helped us organize our sales efforts.
Jakub Kot, Dealavo
Rafał Bugajski
I ordered a mystery shopper test from Casbeg regarding our offer and sales service. The consultant conducted the test in a comprehensive way and described all aspects of the service order process in our company really well. It gave us a new look at how we sell our services and allowed us to discover things to improve. After introducing the proposed changes, the sales conversion of our leads increased immediately. I recommend experts from Casbeg.
Rafał Bugajski, Netlibre
Patryk Jurgielewicz
Starting our cooperation with Casbeg was one of my best decisions while managing the company. Together we have improved both our sales process and lead generation methods significantly. It’s worth adding that throughout our cooperation I felt Casbeg’s commitment and motivation to get our business to 100% of its capabilities and the know-how we’ve got is going to be paying off for years to come.
Patryk Jurgielewicz, Mavaris
Petr Svoboda
We appreciate that Casbeg provides us valuable consultations on strategical to operational levels. Casbeg helps us with implementing and enhancing sales processes among salespeople, marketing specialists, and the product team.
Petr Svoboda, Shopsys
Darek Kociecki
Thanks to a comprehensive Casbeg Mystery Shopper analysis, we looked at our sales process with perspective, together we diagnosed areas for improvements in how our salespeople handle sales calls and we have addressed them. We’ve also received information about which elements of the process are performed correctly and how Neoteric presents itself among the competition. Thanks to this, our sales calls are more effective and better suited to our potential customers’ needs and we win more business.
Darek Kociecki, Neoteric
Artur Ozierański
When I was working with Casbeg, I noticed most of all the professionalism, work organization and proactive attitude in every aspect of our cooperation. If we had a scheduled date for anything specific - delivering materials or having a meeting - it would always stay intact. Every arrangement and discussed point was always taken down in detail, and after each consulting session I would get a full and accurate summary.
Artur Ozierański, HoldApp
Bartosz Berliński
Casbeg team just knew how to help optimize processes in our company. The surprise was that most of their recommendations did not surprise us - sometimes you need someone from the side, who will push forward and systematize work on certain issues. When this happened in our cooperation, we began to see the effects almost immediately.
Bartosz Berliński, MaxROY
Borys Tomala
Lerta built its brand on cooperation with large energy groups, of which there are only a few in Poland. During the first years of activity as a selling president, I established relationships with decision-makers in corporations through my network and industry events, and the size of the market (in terms of the number of potential customers) didn’t require us to implement a scalable, orderly process.  Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.  Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!
Borys Tomala, Lerta
Joanna Drabent
Casbeg helped us discover a hidden potential in the way we generate leads and acquire clients. The fresh glance created new ideas and helped us find holes in our daily work. Together we discuss, prioritize and implement new improvements in our sales and marketing processes. Casbeg's consistency demonstrated how ideas should be implemented.
Joanna Drabent, Prowly
Kamil Czaja
I like working with Casbeg because I rarely have a chance to talk with so experienced specialists in marketing and sales.
Kamil Czaja,
Kamil Kopka
Thanks to cooperation with Casbeg we have diagnosed our bottlenecks in business and improved the work of sales, marketing and customer service. As a result, it's easier to set priorities for organization's growth and focus on what is important in regards to this goal. We also monitor the effects of our actions more effectively.
Kamil Kopka,
Karol Szczawiński
Meetings with Casbeg consultants are always an opportunity to broaden my perspective and find new points of reference. The recurring nature of their recommendations and post-implementation analysis reminds me not to drown in my current tasks. At the same time, Casbeg does not reinvent the wheel really, they suggest the mechanics rather than looking for new, better (and not proven) "ideas for".
Karol Szczawiński, Uszka w Barszczu
Kristaps Kalnins
Casbeg was helping us to adjust our internal and external processes regarding sales, marketing and team management. Each of Casbeg's recommendations was on point and approach was directed toward actual growth and improvements.Thanks to them, we already improved our sales process and conversion rate.
Kristaps Kalnins, Inspired Ecommerce
Krzysztof Gudowski
Working with Casbeg is going very well, everything is fine and as expected. At first I felt a bit lost, because the initial action plan was not known to me, but with time I realized it was actually intentional. At the moment, we operate freely on quarterly plans. Cooperation is a good motivator to implement process improvements and not postpone them. The materials we receive are of high quality, they can be confidently transferred to the Management Board.
Krzysztof Gudowski, Miquido
Łukasz Pach
Cooperation with Casbeg was a very valuable time for me and my company — knowledge transferred during our time together still pays off in the company. I am very pleased with the substantive level of consultation and valuable summaries that allow me to see the next steps and the progress of our work.
Łukasz Pach, ADream
Maciej Krasowski
Despite our lack of time, Casbeg takes good care of efficient communication and supports us all time - we really appreciate it. Consultants are like a little angel on our shoulder that makes sure we do everything correctly and on time. We've never worked with anyone in such a model and are pleasantly surprised.
Maciej Krasowski, BinarApps
Marta Dobrzańska
Cooperation with Casbeg means an intensive contact with people you can talk to as an equal, with a sense of humor and honesty. Casbeg's recommendations are always tailored to the current needs, and after each conversation we receive a summary with the most important information and tasks. Flexibility in the operation model and openness to all my suggestions, e.g. regarding the cooperation plan is also valuable. All questions or concerns are always promptly addressed.
Marta Dobrzańska, Great Digital
Mārtiņš Kažemaks
Our cooperation with Casbeg opened our eyes in the field of sales and marketing. We managed to prioritize the most crucial points in the process and now we know how to implement them
Mārtiņš Kažemaks, TopMedia
Matt Kurleto
Casbeg has helped us align marketing and sales efforts. That helped us generate more valuable leads and focus on the opportunities that are most valuable for us. The big thing is that they understand the whole process and provide you with a list of actionable steps that are applicable fast.
Matt Kurleto, Neoteric
Michał Kliszczak
Cooperation with Casbeg turned out to be really helpful in implementing unconventional ideas at EACTIVE. Thanks to testing and implementing practical solutions, we can constantly improve our marketing and sales activities. Great knowledge and professionalism - thanks to them cooperation with Casbeg is pure pleasure.
Michał Kliszczak, Eactive
Michał Spinek
I work with a couple consultants from Casbeg. Each of them has specific skills and experience. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with a really busy schedule, I really appreciate that! The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!
Michał Spinek, Ultracoat
Monika Mikowska
I like thinking about Casbeg as a personal trainer in the business. Thanks to them I am taking great care on sales and marketing every single week. Although I am a CEO who’s originated from these two fields, I love being double-checked by them and let them look at hands of mine and my team. They keep an eye on our every activity and give me extra confidence what to do and what not to do. My team has a great pleasure working with them, as Casbeg helps to improve their skills. I am glad that we have an opportunity to work with Casbeg and hope this will last long!
Monika Mikowska, Mobee Dick
Paweł Bykowski
Casbeg has greatly contributed to our development. Unexpectedly, their perceptions of what we should not have done were as valuable as the detailed, continuous feedback on what we should do. Thanks to cooperation with them, we obtained much more information and data. I will never look at sales and marketing again as separate.
Paweł Bykowski, Viscato
Piotr Guziur
I had a pleasure to work with Casbeg for several months. Great people, all professionals, really took care for our growth within sales and marketing. Always on time, always well prepared for each session, always actively looking for the best solutions for our problems. Working with Casbeg is a great pleasure and have a big impact on our growth. It is always smart to learn from the best in the field. Don’t wait. Call them quickly!
Piotr Guziur, Marketing Online
Rafał Kondratowicz
Working with Casbeg is first and foremost a strong push for action and implementation. Thanks to their approach, changes began to take place faster, because together we established a clear action plan and a way to achieve our goals taking into account both prosaic and specialized matters.
Rafał Kondratowicz, Sempai
Tom Sieroń
Casbeg team has helped me systematize sales and marketing in Netkata. From a perspective of 8 months of cooperation, I can honestly recommend them.
Tom Sieroń, Netkata
Wojciech Krawczyk
Thanks to cooperation with Casbeg, we have opened ourselves to completely new activities that previously seemed impossible to us. We carry out more tasks at the same time, which directly translate into increased efficiency in business. Constant support from Casbeg and our commitment meant that I gained a lot of new experience. Because of that I can recommend Casbeg’s services to anyone who also needs support in this area.
Wojciech Krawczyk, isprzę


Do you want to read more about the effects of our work?

730% transactions increase in 3D printing industry – Case Study Cubic Inch

Cubic Inch deals with professional 3D printing and 3D scanning for companies. Their main customer groups...

See the case study

The increase in revenues and number of transactions in Milano-eQ

The 10 months of Casbeg's cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts.

See the case study

How did we help the new head of sales increase the company’s revenues by 64%? Shopsys case study

Shopsys is a Czech software house located in Ostrava. It creates online stores for the biggest B2B & B2C sellers. During the cooperation, Shopsys’ revenues increased by 64%.

See the case study

Conversion and sales increase at Fresh Office

Thanks to cooperation sales in the second half of 2019 increased by 35% compared to the previous year. Also, sales effectiveness in Q4 increased by approx. 20% compared to the previous quarter.

See the case study

Increased leads and new sales at Droids On Roids

The financial result of the first three months of 2019 surpassed management's estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

See the case study

Increasing the effectiveness of the sales department by improving the order fulfillment process and communication with the client — Case Study

After introducing the recommended changes, we noticed increased of sales by 35% in the second half of 2019 compared to the same period in 2018. Also, we obtained over 300 leads from the FB ads campaign at the average price per lead lower than PLN 5 and maintaining the qualified lead rate at about 90%

See the case study

Increasing the store’s revenues by 34.48%. Etno Cafe Case Study

Etno Cafe is a brand that all coffee lovers know. For 9 years, it’s been gradually...

See the case study

The first salesman in space industry – Case study Scanway

We've helped Scanway hired the salesperson that generated a large number of new leads in the first months of work at the company, which effectively filled the sales funnel and then led to increased sales.

See the case study

The increase in generated leads and sales in MTA Digital

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention. What's more, auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

See the case study

Do you want such results in your business as well?

Schedule a call

Sales consulting – why is it worth your while?

Sales consulting is a complex issue. As part of this service, apart from the obvious areas, such as the sales process, sales offer or sales techniques, we’ll also look at the competences of your team, sales analytics and the CRM system you use.

If you don’t use CRM in your company yet, we’ll help you choose the right system, configure it, outline the stages of sales funnels, discuss good practices in running CRM and show you what data and how to analyze it in order to draw accurate conclusions and make strategic decisions successfully, i.a. in the area of recruitment, training, and sales plan.

Creating B2B sales goals without proper analytics in the company may result in making the wrong decisions, both financial and personal. How do you create sales plans for salespeople for the next period when you don’t know what and why has happened in the previous one? Lack of accurate analytics can prevent you from reacting in a timely manner to situations that you were not aware of.

Finding out what determines success, whether the B2B sales cycle is too long, how to predict a bad month or identify priority leads – all that requires analytics. Fortunately, there are proven methods for increasing the repeatability of transactions, forecasting them, and measuring the sales cycle that you can implement in your business.

At Casbeg, we support B2B companies in sales, through consulting, choosing proven tools and techniques. We approach each customer individually.

We help companies that sell in the B2B model in increasing their income through professional advice and consulting, using the latest sales and management methods.

Frequently Asked Questions

How do you help increase B2B sales?

At the beginning of our cooperation, we’ll look at the existing situation. Based on archival sales data and the results of the mystery shopper test, we’ll find the weaknesses of your current activities and plan to eliminate them together. We’ll also share good practices with your sales team, and if necessary, support the recruitment of new salespeople or Sales Managers.

How will you increase sales in my e-Commerce?

We’ll analyze, i.a. profitability, revenues, returns on investment and effectiveness of individual channels with which you have acquired customers so far and recommend new ones. We’ll develop an effective action plan and help in its implementation. We’ll monitor the effects of changes and constantly support you in improving your sales strategy – after all, you can always reach for even more.

How does the mystery shopping test look?

We conduct two types of mystery shopping tests. One of them is a test business conversation, during which the consultant plays the role of a real customer of the company, talking to a salesperson who is aware of the situation.

The second type is the actual mystery shopper test. In this case, the salesperson doesn't know they will be tested. At the beginning, we take all steps to authenticate the fictitious company under whose name we’ll send an inquiry to the sales department: we care for visibility in social media, create a website, email addresses in the domain, etc. Then we send the inquiry via the website: we check who answered it, how fast the reaction time was and what happened next. The next stage is a business conversation, and then – what follows it. We check whether the salesperson has sent a follow up with a summary of the conversation, what materials they have added, whether they are communicating the agreed date, etc. As a result, we get a clear picture of the sales process in a given company. On its basis, we can discuss the conclusions in a larger group, with the participation of the tested salesperson and the manager of the sales department or the CEO. We make sure that such a summary takes place in a professional atmosphere conducive to the implementation of improvements.

We also often conduct mystery shopping tests with our clients' competitors, which allows us to draw conclusions about what constitutes an advantage for the client and what areas still need improvement.

How does sales analytics look? What do you pay attention to?

The main question that interests us is what you measure in sales – and whether you do it at all. We’ll certainly ask what tools you use: do you store data in CRM, Excel, and maybe somewhere else? If your sales department does not use CRM, we’ll recommend its implementation and help you choose the right system. We’ll help you configure the selected tool – sales funnels, stages within funnels, reasons for loss of sales opportunities, necessary integrations, etc.

In the context of sales analytics, we’ll also indicate what is worth measuring in daily, weekly and monthly cycles.

How am I supposed to know if you’re knowledgeable about sales?

Our consultants come from sales departments – they have often performed managerial functions in them. At the same time, nothing proves our effectiveness as well as the opinions of satisfied customers and case studies of cooperation.