Are you dissatisfied with the quality of obtained leads? Do you feel like your marketing could do better? You’ve come to the right place.
Casbeg’s consultants will help you develop an effective plan that will make your marketing finally bring the results you want for your company.
We all know that we should collect data. But which exactly? And how should we analyze them? Marketing analytics is a wide area that raises many questions – and we know the answers to them. We’ll help you configure data collection tools (Google Analytics, Google Tag Manager, Google Optimize, HotJar, CrazyEgg, Google Data Studio and many others) or proof if the current configuration is correct. We’ll set the right goals and indicate appropriate attribution models.
As a result, the right marketing analytics will allow you to make better business decisions: better allocate your marketing budget with a higher rate of return on investment into acquisition channels, conduct more effective lead generation activities and build a marketing department ideally suited to your needs.
A clear, goal-oriented B2B marketing strategy is a step towards promoting your brand, product or service, building channels for acquiring valuable leads, and making your company the first thought to potential customers when they think about your industry.
Based on the data collected by you and the market analysis, as well as many years of experience in various industries that distinguish our consultants, we’ll help you create a marketing strategy based on specific, measurable goals / KPIs – and then efficiently implement it.
E-Commerce is a demanding industry – every online store owner knows it. Our consultants know how to navigate in it – and they will be happy to share this knowledge with you.
An effective e-Commerce marketing strategy includes much more than a competitive pricing policy and well-timed promotional campaigns. At Casbeg, we look at e-Commerce comprehensively and holistically: we check the usability of the store (UX), analyze customer acquisition strategies, find new outreach channels, analyze user behavior, discover why they abandon their shopping carts, increase the number of conversions and help transform ordinary customers into true brand ambassadors.
Which CEO wouldn’t want his marketing team to generate qualified leads every month that are happily welcomed by the sales department? To achieve this goal, it is necessary to define target groups, and then the channels and methods of reaching them. How?
Generating B2B leads can take place via inbound marketing (using i.a. content marketing, company blog, newsletter) and outbound marketing (in the form of i.a. Google Ads campaigns or social media: Facebook Ads, LinkedIn Ads; landing pages and many, many more). Together, we will develop an effective action plan for each of these channels.
How to choose a marketing agency to cooperate with without future regrets? How to check if the work of subcontractors brings adequate results? And who should manage all of this?! We’ll help you find answers to these and similar questions.
Together, we will develop a roadmap of possessed and needed competences and recommend which activities are worth delegating to the outside world. We will find competent contractors (agencies and freelancers), set goals and help with coordinating the cooperation so that you are satisfied with its results.
We’ll audit paid and organic promotional activities on Facebook – the social platform where all your customers are. We’ll help you promote your business with content that resonates with your audience. We’ll establish effective remarketing actions that will remind potential customers of your brand and make you the first choice for them in your industry.
Content distribution and optimization for search engines (SEO), as well as paid PPC advertising activities in Google Ads (SEM) will allow you to attract people interested in your product or service, providing you with valuable data on their preferences and behavior on the Internet.
SEO audit and optimization will make it easier for potential customers to find your company in the search engine, and well-thought-out SEM campaigns will allow you to obtain qualified leads at the optimal cost.
We’ll check the intuitiveness and ease of use of your website or e-Commerce. We’ll spot areas for improvement, discouraging users from staying on the page or stopping conversions.
UX audit is the first step towards improvements that will increase user satisfaction and conversion rate, and with it – e-Commerce revenues or the number of B2B leads generated in the case of a non-sales website.
Campaigns conducted in Poland resulted in an increase in the number of leads by 10% (2018 vs. 2019). Thanks to their better qualifications and efforts put into the team's competence development, the profitability of projects carried out in the country increased by 22%.See the case study
The financial result of the first three months of 2019 surpassed management's estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.See the case study
Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention. What's more, auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.See the case study
Properly conducted marketing consultancy gives you the knowledge about what actions are necessary to attract new customers, at what time these actions should be taken, and what their cost will be for your company. Maximizing the profits from marketing requires an online marketing strategy to be structured in such a way that it contains all the necessary elements to know the direction in which your company should go.
Without thoughtful marketing, you risk losing time and money on promotional and marketing activities that won’t bring tangible results. Regardless of the size of your company, marketing consulting allows you to influence the quantity and quality of the sales opportunities that arise in your business. It is marketing activities that give you the opportunity to control how your brand is perceived by customers and how they perceive your company’s products or services. And it all adds up to a marketing strategy.
Marketing consulting will help you analyze who your client is and what he expects from the company. This in turn is the basis of a marketing strategy that always aims to increase the company’s profits. Conducting marketing activities is necessary to stand out from the competition and achieve sales goals.
Without marketing – that is, first of all, the implementation of specific plans, supported by previous analysis and hard figures, the company cannot build, implement and improve its own marketing strategy for the future. Therefore, only structuring this area with the help of marketing consultancy, e.g. in the field of social media or paid advertising, will make everyone in your company and outside it 100% sure what your marketing priorities are.
As part of checking the correctness of your marketing analytics, we will look at i.a. code implementation, event settings, conversion goals (micro and macro), remarketing lists, Facebook Pixel and applied filters.
Marketing automation is simply the automation of marketing activities. Thanks to it, the marketing department employees don’t waste time on monotonous, repetitive tasks, which is how they can focus on those much more relevant to their competences. As part of marketing automation, you can automate i.a. content marketing activities (remarketing with content, sending emails after downloading an ebook and the like), email marketing (email campaigns), generating leads (sending cold emails and messages on LinkedIn) and much, much more.
Many years of experience in working in sales departments (often as managers of these departments) made Casbeg consultants know perfectly what a hot lead is! We also know how to generate it. A well-thought-out marketing strategy aimed at generating B2B leads must be based on a good knowledge of the target group: who your customers are, where to find them, how they make decisions, what are their pain points and how your product or service will help soothe them. Based on this expertise and knowledge of the specifics of your company and industry, we will plan effective advertising campaigns as well as content marketing and email marketing activities that will help you make potential customers aware that you are the solution to their problems.
We’ll help you take care of the usability (UX) of your store, create an intuitive shopping path, detect and correct errors in promotion, analytics and customer service.