Marketing consulting

Are you dissatisfied with the quality of obtained leads? Do you feel like your marketing could do better? You’ve come to the right place.

Casbeg’s consultants will help you develop an effective plan that will make your marketing finally bring the results you want for your company.

See the marketing consulting case studies

Marketing analytics

We all know that we should collect data. But which exactly? And how should we analyze them? Marketing analytics is a wide area that raises many questions – and we know the answers to them. We’ll help you configure data collection tools (Google Analytics, Google Tag Manager, Google Optimize, HotJar, CrazyEgg, Google Data Studio and many others) or proof if the current configuration is correct. We’ll set the right goals and indicate appropriate attribution models.

As a result, the right marketing analytics will allow you to make better business decisions: better allocate your marketing budget with a higher rate of return on investment into acquisition channels, conduct more effective lead generation activities and build a marketing department ideally suited to your needs.

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B2B marketing strategy

A clear, goal-oriented B2B marketing strategy is a step towards promoting your brand, product or service, building channels for acquiring valuable leads, and making your company the first thought to potential customers when they think about your industry.

Based on the data collected by you and the market analysis, as well as many years of experience in various industries that distinguish our consultants, we’ll help you create a marketing strategy based on specific, measurable goals / KPIs – and then efficiently implement it.

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E-Commerce marketing strategy

E-Commerce is a demanding industry – every online store owner knows it. Our consultants know how to navigate in it – and they will be happy to share this knowledge with you.

An effective e-Commerce marketing strategy includes much more than a competitive pricing policy and well-timed promotional campaigns. At Casbeg, we look at e-Commerce comprehensively and holistically: we check the usability of the store (UX), analyze customer acquisition strategies, find new outreach channels, analyze user behavior, discover why they abandon their shopping carts, increase the number of conversions and help transform ordinary customers into true brand ambassadors.

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B2B lead generation

Which CEO wouldn’t want his marketing team to generate qualified leads every month that are happily welcomed by the sales department? To achieve this goal, it is necessary to define target groups, and then the channels and methods of reaching them. How?

Generating B2B leads can take place via inbound marketing (using i.a. content marketing, company blog, newsletter) and outbound marketing (in the form of i.a. Google Ads campaigns or social media: Facebook Ads, LinkedIn Ads; landing pages and many, many more). Together, we will develop an effective action plan for each of these channels.

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Coordination of external cooperation

How to choose a marketing agency to cooperate with without future regrets? How to check if the work of subcontractors brings adequate results? And who should manage all of this?! We’ll help you find answers to these and similar questions.

Together, we will develop a roadmap of possessed and needed competences and recommend which activities are worth delegating to the outside world. We will find competent contractors (agencies and freelancers), set goals and help with coordinating the cooperation so that you are satisfied with its results.

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Facebook - audit and optimization

We’ll audit paid and organic promotional activities on Facebook – the social platform where all your customers are. We’ll help you promote your business with content that resonates with your audience. We’ll establish effective remarketing actions that will remind potential customers of your brand and make you the first choice for them in your industry.

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SEO and SEM audit and optimization

Content distribution and optimization for search engines (SEO), as well as paid PPC advertising activities in Google Ads (SEM) will allow you to attract people interested in your product or service, providing you with valuable data on their preferences and behavior on the Internet.

SEO audit and optimization will make it easier for potential customers to find your company in the search engine, and well-thought-out SEM campaigns will allow you to obtain qualified leads at the optimal cost.

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UX audit

We’ll check the intuitiveness and ease of use of your website or e-Commerce. We’ll spot areas for improvement, discouraging users from staying on the page or stopping conversions.

UX audit is the first step towards improvements that will increase user satisfaction and conversion rate, and with it – e-Commerce revenues or the number of B2B leads generated in the case of a non-sales website.

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Client opinions

We get the most satisfaction watching our work bring tangible results for our clients

Monika Sacewicz
Casbeg has filled the market niche in supporting small and medium companies in the area of comprehensive marketing. This is an extremely successful idea that I really enjoy using. Consultants have the knowledge and experience that I can get in small doses suited to my company's needs.
Monika Sacewicz, Apex Net
Tomasz Muter
We appreciate Casbeg for setting specific goals in various fields (analytics, Google Ads, Facebook Ads, conversions, SEO), insightful analytics, punctuality and sticking to the exact time of meetings as well as sending comprehensive summaries after each of them.
Tomasz Muter, Droids on Roids
Kamil Czaja
I like working with Casbeg because I rarely have a chance to talk with so experienced specialists in marketing and sales.
Kamil Czaja,
Joanna Drabent
Casbeg helped us discover a hidden potential in the way we generate leads and acquire clients. The fresh glance created new ideas and helped us find holes in our daily work. Together we discuss, prioritize and implement new improvements in our sales and marketing processes. Casbeg's consistency demonstrated how ideas should be implemented.
Joanna Drabent, Prowly
Artur Ozierański
When I was working with Casbeg, I noticed most of all the professionalism, work organization and proactive attitude in every aspect of our cooperation. If we had a scheduled date for anything specific - delivering materials or having a meeting - it would always stay intact. Every arrangement and discussed point was always taken down in detail, and after each consulting session I would get a full and accurate summary.
Artur Ozierański, HoldApp
Bartosz Berliński
Casbeg team just knew how to help optimize processes in our company. The surprise was that most of their recommendations did not surprise us - sometimes you need someone from the side, who will push forward and systematize work on certain issues. When this happened in our cooperation, we began to see the effects almost immediately.
Bartosz Berliński, MaxROY
Borys Tomala
Lerta built its brand on cooperation with large energy groups, of which there are only a few in Poland. During the first years of activity as a selling president, I established relationships with decision-makers in corporations through my network and industry events, and the size of the market (in terms of the number of potential customers) didn’t require us to implement a scalable, orderly process.  Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.  Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!
Borys Tomala, Lerta
Kamil Kopka
Thanks to cooperation with Casbeg we have diagnosed our bottlenecks in business and improved the work of sales, marketing and customer service. As a result, it's easier to set priorities for organization's growth and focus on what is important in regards to this goal. We also monitor the effects of our actions more effectively.
Kamil Kopka,
Karol Szczawiński
Meetings with Casbeg consultants are always an opportunity to broaden my perspective and find new points of reference. The recurring nature of their recommendations and post-implementation analysis reminds me not to drown in my current tasks. At the same time, Casbeg does not reinvent the wheel really, they suggest the mechanics rather than looking for new, better (and not proven) "ideas for".
Karol Szczawiński, Uszka w Barszczu
Kristaps Kalnins
Casbeg was helping us to adjust our internal and external processes regarding sales, marketing and team management. Each of Casbeg's recommendations was on point and approach was directed toward actual growth and improvements.Thanks to them, we already improved our sales process and conversion rate.
Kristaps Kalnins, Inspired Ecommerce
Krzysztof Gudowski
Working with Casbeg is going very well, everything is fine and as expected. At first I felt a bit lost, because the initial action plan was not known to me, but with time I realized it was actually intentional. At the moment, we operate freely on quarterly plans. Cooperation is a good motivator to implement process improvements and not postpone them. The materials we receive are of high quality, they can be confidently transferred to the Management Board.
Krzysztof Gudowski, Miquido
Łukasz Pach
Cooperation with Casbeg was a very valuable time for me and my company — knowledge transferred during our time together still pays off in the company. I am very pleased with the substantive level of consultation and valuable summaries that allow me to see the next steps and the progress of our work.
Łukasz Pach, ADream
Maciej Krasowski
Despite our lack of time, Casbeg takes good care of efficient communication and supports us all time - we really appreciate it. Consultants are like a little angel on our shoulder that makes sure we do everything correctly and on time. We've never worked with anyone in such a model and are pleasantly surprised.
Maciej Krasowski, BinarApps
Marta Dobrzańska
Cooperation with Casbeg means an intensive contact with people you can talk to as an equal, with a sense of humor and honesty. Casbeg's recommendations are always tailored to the current needs, and after each conversation we receive a summary with the most important information and tasks. Flexibility in the operation model and openness to all my suggestions, e.g. regarding the cooperation plan is also valuable. All questions or concerns are always promptly addressed.
Marta Dobrzańska, Great Digital
Mārtiņš Kažemaks
Our cooperation with Casbeg opened our eyes in the field of sales and marketing. We managed to prioritize the most crucial points in the process and now we know how to implement them
Mārtiņš Kažemaks, TopMedia
Matt Kurleto
Casbeg has helped us align marketing and sales efforts. That helped us generate more valuable leads and focus on the opportunities that are most valuable for us. The big thing is that they understand the whole process and provide you with a list of actionable steps that are applicable fast.
Matt Kurleto, Neoteric
Michał Kliszczak
Cooperation with Casbeg turned out to be really helpful in implementing unconventional ideas at EACTIVE. Thanks to testing and implementing practical solutions, we can constantly improve our marketing and sales activities. Great knowledge and professionalism - thanks to them cooperation with Casbeg is pure pleasure.
Michał Kliszczak, Eactive
Michał Spinek
I work with a couple consultants from Casbeg. Each of them has specific skills and experience. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with a really busy schedule, I really appreciate that! The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!
Michał Spinek, Ultracoat
Monika Mikowska
I like thinking about Casbeg as a personal trainer in the business. Thanks to them I am taking great care on sales and marketing every single week. Although I am a CEO who’s originated from these two fields, I love being double-checked by them and let them look at hands of mine and my team. They keep an eye on our every activity and give me extra confidence what to do and what not to do. My team has a great pleasure working with them, as Casbeg helps to improve their skills. I am glad that we have an opportunity to work with Casbeg and hope this will last long!
Monika Mikowska, Mobee Dick
Patryk Jurgielewicz
Starting our cooperation with Casbeg was one of my best decisions while managing the company. Together we have improved both our sales process and lead generation methods significantly. It’s worth adding that throughout our cooperation I felt Casbeg’s commitment and motivation to get our business to 100% of its capabilities and the know-how we’ve got is going to be paying off for years to come.
Patryk Jurgielewicz, Mavaris
Paweł Bykowski
Casbeg has greatly contributed to our development. Unexpectedly, their perceptions of what we should not have done were as valuable as the detailed, continuous feedback on what we should do. Thanks to cooperation with them, we obtained much more information and data. I will never look at sales and marketing again as separate.
Paweł Bykowski, Viscato
Petr Svoboda
We appreciate that Casbeg provides us valuable consultations on strategical to operational levels. Casbeg helps us with implementing and enhancing sales processes among salespeople, marketing specialists, and the product team.
Petr Svoboda, Shopsys
Piotr Guziur
I had a pleasure to work with Casbeg for several months. Great people, all professionals, really took care for our growth within sales and marketing. Always on time, always well prepared for each session, always actively looking for the best solutions for our problems. Working with Casbeg is a great pleasure and have a big impact on our growth. It is always smart to learn from the best in the field. Don’t wait. Call them quickly!
Piotr Guziur, Marketing Online
Rafał Kondratowicz
Working with Casbeg is first and foremost a strong push for action and implementation. Thanks to their approach, changes began to take place faster, because together we established a clear action plan and a way to achieve our goals taking into account both prosaic and specialized matters.
Rafał Kondratowicz, Sempai
Tom Sieroń
Casbeg team has helped me systematize sales and marketing in Netkata. From a perspective of 8 months of cooperation, I can honestly recommend them.
Tom Sieroń, Netkata


Do you want to read more about the effects of our work?

Profitability and leads number increase in a company that implements websites — Fooz Case Study

Campaigns conducted in Poland resulted in an increase in the number of leads by 10% (2018 vs. 2019). Thanks to their better qualifications and efforts put into the team's competence development, the profitability of projects carried out in the country increased by 22%.

See the case study

Increased leads and new sales at Droids On Roids

The financial result of the first three months of 2019 surpassed management's estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

See the case study

The increase in generated leads and sales in MTA Digital

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention. What's more, auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

See the case study

Do you want such results in your business as well?

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Marketing consulting - why is it worth your while?

Properly conducted marketing consultancy gives you the knowledge about what actions are necessary to attract new customers, at what time these actions should be taken, and what their cost will be for your company. Maximizing the profits from marketing requires an online marketing strategy to be structured in such a way that it contains all the necessary elements to know the direction in which your company should go.

Without thoughtful marketing, you risk losing time and money on promotional and marketing activities that won’t bring tangible results. Regardless of the size of your company, marketing consulting allows you to influence the quantity and quality of the sales opportunities that arise in your business. It is marketing activities that give you the opportunity to control how your brand is perceived by customers and how they perceive your company’s products or services. And it all adds up to a marketing strategy.

Marketing consulting will help you analyze who your client is and what he expects from the company. This in turn is the basis of a marketing strategy that always aims to increase the company’s profits. Conducting marketing activities is necessary to stand out from the competition and achieve sales goals.

Without marketing – that is, first of all, the implementation of specific plans, supported by previous analysis and hard figures, the company cannot build, implement and improve its own marketing strategy for the future. Therefore, only structuring this area with the help of marketing consultancy, e.g. in the field of social media or paid advertising, will make everyone in your company and outside it 100% sure what your marketing priorities are.

Frequently asked questions

What is marketing analytics? What exactly are you checking?

As part of checking the correctness of your marketing analytics, we will look at i.a. code implementation, event settings, conversion goals (micro and macro), remarketing lists, Facebook Pixel and applied filters.

What is marketing automation?

Marketing automation is simply the automation of marketing activities. Thanks to it, the marketing department employees don’t waste time on monotonous, repetitive tasks, which is how they can focus on those much more relevant to their competences. As part of marketing automation, you can automate i.a. content marketing activities (remarketing with content, sending emails after downloading an ebook and the like), email marketing (email campaigns), generating leads (sending cold emails and messages on LinkedIn) and much, much more.

How does Casbeg help with B2B lead generation?

Many years of experience in working in sales departments (often as managers of these departments) made Casbeg consultants know perfectly what a hot lead is! We also know how to generate it. A well-thought-out marketing strategy aimed at generating B2B leads must be based on a good knowledge of the target group: who your customers are, where to find them, how they make decisions, what are their pain points and how your product or service will help soothe them. Based on this expertise and knowledge of the specifics of your company and industry, we will plan effective advertising campaigns as well as content marketing and email marketing activities that will help you make potential customers aware that you are the solution to their problems.

How will Casbeg support my marketing in e-Commerce?

We’ll help you take care of the usability (UX) of your store, create an intuitive shopping path, detect and correct errors in promotion, analytics and customer service.