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Marketing consulting

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doradztwo marketing konsulting

Dissatisfied with the quality of your leads? Your marketing could do better? You came to the right place – we know how to deal with it.

Casbeg’s consultants will help you develop an effective plan that will make your marketing bring the results you want for your company.

See the marketing consulting case studies

Marketing analytics

doradztwo dla firm b2b konsulting

We all know that we should collect data. But which exactly? And how should we analyze them? Marketing analytics is a wide area that raises many questions – fortunately we know the answers to them. We’ll help you configure data collection tools (Google Analytics, Google Tag Manager, Google Optimize, HotJar, CrazyEgg, Google Data Studio etc.) and check if the current configuration is correct. We’ll set the right goals and indicate appropriate attribution models.

Properly set marketing analytics will allow you to make better business decisions: allocate your marketing budget into appropriate acquisition channels with a higher rate of return on investment, conduct more effective lead generation activities and build a marketing department tailored to your needs.

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B2B marketing strategy

doradztwo dla firm b2b konsulting

A clear, goal-oriented B2B marketing strategy is a step towards promoting your brand, products and services, building channels for acquiring valuable leads, and making your company the first choice that comes to minds of your potential customers when they think of your industry.

Based on the collected data and market analysis, as well as many years of experience in various industries that distinguish our consultants, we’ll help you build a marketing strategy based on specific, measurable goals & KPIs – and then implement it.

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e-Commerce marketing strategy

doradztwo marketing konsulting

e-Commerce is a demanding industry – every online store owner knows it.  Our consultants on the other hand know exactly how make the most of it – and they will be glad to share this knowledge with you.

An effective e-Commerce marketing strategy includes much more than a competitive pricing policy and well-timed promotional campaigns. At Casbeg, we look at e-Commerce comprehensively and holistically: we check the usability of the store (UX), analyze customer acquisition strategies, find new outreach channels, analyze user behavior, discover why they abandon their shopping carts, increase the number of conversions and help transform ordinary customers into true brand ambassadors.

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B2B lead generation

doradztwo dla firm b2b konsulting

Which CEO wouldn’t want their marketing team to generate a bunch of qualified leads every month? To achieve this goal, it is necessary to define target groups, and then the channels and methods of reaching them. How?

B2B leads can be generated via inbound marketing (using content marketing, company blog, newsletter) and outbound marketing (in the form of Google Ads campaigns or social media: Facebook Ads, LinkedIn Ads; landing pages and many, many more). Together, we will develop an effective action plan for each of these channels and recommend new ones. 

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Coordination of external cooperation

doradztwo marketing konsulting

How to choose a marketing agency? How to check if the work of suppliers brings results you agreed on? And who should manage all of this?! We’ll help you find answers to these and similar questions.

Together, we will develop a skills matrix and decide which activities are worth delegating and what’s better to keep within the team. We will find competent suppliers (agencies and freelancers), set goals and help with its coordination so that you are satisfied with the results.

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Facebook - audit and optimization

doradztwo dla firm b2b konsulting casbeg

We’ll run an audit of your paid and organic promotional activities on Facebook. We’ll help you promote your business with content that resonates with your audience. We’ll establish effective remarketing actions that will remind potential customers of your brand and make your company their first choice.

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SEO and SEM audit and optimization

doradztwo marketing konsulting

Content distribution and optimization for search engines (SEO), as well as paid PPC advertising activities in Google Ads (SEM) will allow you to attract people interested in your product or service, providing you with valuable data on their preferences and behavior on the Internet.

SEO audit and optimization will make it easier for potential customers to find your company in the search engine, and well-thought-out SEM campaigns will allow you to obtain qualified leads at the optimal cost.

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UX audit

doradztwo sprzedaż konsulting

We’ll check the intuitiveness and ease of use of your website or e-Commerce. We’ll spot areas for improvement and elements that discourage users from browsing the page.

UX audit is the first step towards increasing user satisfaction and conversion rate – it usually results in growing number of leads and higher revenues.

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Testimonials

The measurable results of our clients provide us with the greatest satisfaction.

Casbeg has filled the market niche in supporting small and medium companies in the area of comprehensive marketing. This is an extremely successful idea that I really enjoy using. Consultants have the knowledge and experience that I can get in small doses suited to my company’s needs.

Monika Sacewicz
Monika SacewiczApex Net

We appreciate Casbeg for setting specific goals in various fields (analytics, Google Ads, Facebook Ads, conversions, SEO), insightful analytics, punctuality and sticking to the exact time of meetings as well as sending comprehensive summaries after each of them.

Tomasz Muter
Tomasz MuterDroids on Roids

I like working with Casbeg because I rarely have a chance to talk with so experienced specialists in marketing and sales.

Kamil Czaja
Kamil CzajaGoPackshot.com
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CASE STUDIES

Want to read more about our work?

Profitability and leads increase for Polish WordPress agency — Fooz case study

Campaigns conducted in Poland resulted in an increase in the number of leads by 10% (2018 vs. 2019). Thanks to their better qualifications and efforts put into the team's competence development, the profitability of projects carried out in the country increased by 22%.

Read the case study

Increased leads and new sales at Droids On Roids

The financial result of the first three months of 2019 surpassed management's estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

Read the case study

20% more leads and 10% sales growth – MTA Digital case study

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention. What's more, auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

Read the case study
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Want results like this in your company?

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Marketing consulting - why is it worth your while?

Properly conducted marketing consultancy gives you the knowledge about what actions are necessary to attract new customers, at what time these actions should be taken, and what their cost will be for your company. Maximizing the profits from marketing activities requires an online marketing strategy structured in such a way that it contains all the necessary elements to know the direction

Without thoughtful marketing, you risk losing time and money on promotional and marketing activities that won’t bring tangible results. Regardless of the size of your company, marketing consulting allows you to influence the quantity and quality of the sales opportunities that arise in your business. It is marketing activities that give you the opportunity to control how your brand, products ands services are perceived by customers. And it all adds up to a marketing strategy.

Marketing consulting will help you analyze who your clients are and what they expect from the company. This in turn is the basis of a marketing strategy that always aims to increase the company’s profits. Conducting marketing activities is necessary to stand out from the competition and achieve sales goals.

which your company should follow.

Frequently asked questions

What is marketing analytics? What exactly are you checking?

We will look at code implementation, event settings, conversion goals (micro and macro), remarketing lists, Facebook Pixel and applied filters. We will also set up reports that will help you collect and analyze data and make decisions based on numbers.

What is marketing automation?

Marketing automation is a way of conducting marketing activities based on customer behaviour with the use of tools and programs. Thanks to it, the marketing department doesn’t waste time on monotonous, repetitive tasks and thus can focus on those more relevant to their skills. You can automate content marketing activities (sending a sequence of emails after downloading an ebook and the like), email marketing campaigns, generating leads (sending cold emails and messages on LinkedIn) and much, much more.

How does Casbeg help with B2B lead generation?

Many years of experience of working in sales departments (often as managers of these departments) made Casbeg's consultants experts in lead generation. A well-thought-out marketing strategy aimed at generating B2B leads must be based on a sound knowledge of the target group: who your customers are, where to find them, how they make decisions, what are their pain points and how your product or service can soothe them. Based on this expertize and knowledge of the specifics of your company and industry, we will plan effective advertising campaigns that will make your potential customers aware of your solutions and ready to buy them.

How will Casbeg support my marketing in e-Commerce?

We’ll help you take care of the usability (UX) of your store, create an intuitive shopping path, detect and correct errors in promotion, analytics and customer service.

What is marketing analytics? What exactly are you checking?

We will look at code implementation, event settings, conversion goals (micro and macro), remarketing lists, Facebook Pixel and applied filters. We will also set up reports that will help you collect and analyze data and make decisions based on numbers.

What is marketing automation?

Marketing automation is a way of conducting marketing activities based on customer behaviour with the use of tools and programs. Thanks to it, the marketing department doesn’t waste time on monotonous, repetitive tasks and thus can focus on those more relevant to their skills. You can automate content marketing activities (sending a sequence of emails after downloading an ebook and the like), email marketing campaigns, generating leads (sending cold emails and messages on LinkedIn) and much, much more.

How does Casbeg help with B2B lead generation?

Many years of experience of working in sales departments (often as managers of these departments) made Casbeg's consultants experts in lead generation. A well-thought-out marketing strategy aimed at generating B2B leads must be based on a sound knowledge of the target group: who your customers are, where to find them, how they make decisions, what are their pain points and how your product or service can soothe them. Based on this expertize and knowledge of the specifics of your company and industry, we will plan effective advertising campaigns that will make your potential customers aware of your solutions and ready to buy them.

How will Casbeg support my marketing in e-Commerce?

We’ll help you take care of the usability (UX) of your store, create an intuitive shopping path, detect and correct errors in promotion, analytics and customer service.