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# Casbeg: We put marketing and sales B2B in order

## Sitemaps
[XML Sitemap](https://casbeg.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Case Study
- [Higher sales, better organization of work and more time for management](https://casbeg.com/case-study/mp-seeds-more-sales-better-time-management/)
- [Supporting a 10-year-old Marketing Agency with Over 70 Employees Specializing in SXO, Content Marketing, and Google Ads](https://casbeg.com/case-study/marketing-agency-hubspot-sales-process/)
- [86% more leads for Infobrokering](https://casbeg.com/case-study/infobrokering-more-leads-from-inbound-marketing/)
- [70% More Closed Deals – Aura Herbals](https://casbeg.com/case-study/dietary-supplements-b2b-sales-process/)
- [81% increase in inquiries – case study of the family business CNC Accessories (EBMiA)](https://casbeg.com/case-study/cnc-accessories-ebmia/)
- [Higher revenue through better sales processes](https://casbeg.com/case-study/ivn-higher-revenue/)
- [More leads and sales in software development company](https://casbeg.com/case-study/droids-on-roids-software-development-company-more-leads-sales/)
- [Hubspot Implementation and Customer Success Strategy – Publink Case Study](https://casbeg.com/case-study/govtech-hubspot-implementation-customer-success-strategy/)
- [59 B2B leads in one month after setting up a lead generation engine](https://casbeg.com/case-study/dsv/)
- [Sales and marketing support](https://casbeg.com/case-study/smartlunch-sales-marketing-support/)
- [Logintrade.pl: A Comprehensive B2B Purchasing Platform for Supplier Management](https://casbeg.com/case-study/logintrade-b2b-platform/): In the fall of 2022, when we started working with Logintrade, the company faced a dilemma regarding its future direction. In addition to its core product, a SaaS platform for supplier management, it planned to introduce consulting services in the same area. We shared our experiences of launching a consulting firm and advised against this move for Logintrade due to the challenges in scaling such a business. By opening consulting services as a new business line, the board members, being the most experienced in the field, would have had to dedicate their time to it. Even assuming other employees would eventually carry out the consulting service, their training would still require the board's involvement.
- [15% more recurring revenue and 2 x less customer churn](https://casbeg.com/case-study/kaman-more-recurring-revenue/)
- [Implementation and optimization of sales processes](https://casbeg.com/case-study/plona-consulting-sales-processes/)
- [MTA Digital – continuation of the 2019 case study](https://casbeg.com/case-study/mta-digital/)
- [Laying the foundation for scaling sales for simpl.rent](https://casbeg.com/case-study/simplrent/)
- [11.27% of meetings scheduled from social selling campaign – FUZERS case study](https://casbeg.com/case-study/fuzers/)
- [White Bits case study – taking the upselling process to the next level](https://casbeg.com/case-study/white-bits/)
- [Improving product profitability for Intenson](https://casbeg.com/case-study/intenson/)
- [Business Model Canvas workshops at Makeitright](https://casbeg.com/case-study/makeitright/): Makeitright is a company with a diverse range of services and products in its portfolio, present on the market for 8 years, and employs over 150 specialists. The organization is trusted by many Polish financial institutions, with clients such as PKO BP, Santander, BNP Paribas, Generali, Link4, and Compensa.
- [357% more leads](https://casbeg.com/case-study/merchup-more-leads/)
- [25% higher deal size](https://casbeg.com/case-study/appsilon-higher-deal-size/)
- [730% more deals in 3d printing industry](https://casbeg.com/case-study/cubic-inch-more-deals-in-3d-printing-industry/)
- [Increasing the store’s revenues by 34.48%. Etno Cafe case study](https://casbeg.com/case-study/etno-cafe/): Etno Cafe is a brand well-known among Polish coffee lovers. It’s been gradually expanding its activities for more than a decade, currently focusing on 3 main pillars: coffee roasting plant, coffee brewery and chain of cafés. They gathered plenty loyal customers not only by serving delicious coffee, but also by the values that guide them in business – Etno Cafe supports local initiatves and cares about the the environment. Their products are so good that our CEO drinks mainly their coffee and has Etno Cafe's stickers on his laptop, right next to the Casbeg ones.
- [Business owners 4 x less involved in daily operations](https://casbeg.com/case-study/wecanfly-more-time-for-business-owners/)
- [Conversion and sales increase at Fresh Office](https://casbeg.com/case-study/conversion-and-sales-increase-at-fresh-office/): Fresh Office is an office cleaning company that has been cleaning offices in Cracow, Wrocław, Warsaw, Katowice and Rzeszów since 2016. At the beginning of its cooperation with Casbeg, there were two salespeople involved in acquiring customers.
- [2 x more money in the company account!](https://casbeg.com/case-study/explain-visually-more-money-in-the-company-account/)
- [Increased productivity and profitability of the execution department](https://casbeg.com/case-study/nav24-increased-productivity-profitability/)
- [More revenue and leads from inbound marketing at software development company](https://casbeg.com/case-study/applover-more-revenue-leads/)
- [The new Head of Sales increased the company’s revenues by 64%. Shopsys case study](https://casbeg.com/case-study/shopsys/): Shopsys is a Czech software house located in Ostrava. It creates online stores for the biggest B2B & B2C sellers – those that are already in the eCommerce world or are about to enter it. At the time of starting the cooperation with Shopsys, two sales people and two sales support specialists were involved in acquiring customers. The company's achievements are impressive – they’ve been operating on the market since 2003, employing 80 employees and have implemented 800 IT projects so far.
- [Higher efficiency of sales department, order processing department and customer communication](https://casbeg.com/case-study/isprzet-sales-higher-efficiency-old/)
- [Higher efficiency of sales department, order processing department and customer communication](https://casbeg.com/case-study/case-study-isprzet-sales-higher-efficiency/)
- [More conversions and sales in the cleaning company](https://casbeg.com/case-study/fresh-facility-more-conversion-and-sales/)
- [Profitability and leads increase for Polish WordPress agency — Fooz case study](https://casbeg.com/case-study/fooz/): Fooz is a company specializing in WordPress, which began its operations in 2013 as a graphic design studio. Despite the profile change and further specialization towards web development, Fooz places great emphasis on the aesthetic aspect of its work. The company creates both simple pages and extensive websites, working mainly as a technology partner for agencies and end customers from Poland and abroad.
- [Higher company profitability and more sales in Overlap UX Studio](https://casbeg.com/case-study/overlap-higher-company-profitability/)
- [Increased leads and new sales at Droids On Roids](https://casbeg.com/case-study/droids-on-roids/): Droids On Roids is a software house from Wrocław, Poland that has specialized in creating mobile and web applications since 2011, mainly on the US and UK markets. Over the past 8 years, the company has grown from 2 co-founders and 1 employee to almost 60 people and was already included twice in the Deloitte Fast 50 as one of the quickest growing technology companies in Central Europe.
- [Increased lead generation and sales at Lerta](https://casbeg.com/case-study/lerta/): Lerta is an energy-related company founded in 2015 that supports B2B companies, the public sector and energy businesses in the effective management and optimization of renewable energy production and consumption, thanks to its proprietary IoT technology. Lerta is consistently implementing its vision of a Virtual Power Plant, which automatically adjusts energy supply and demand, and managing distributed generation sources and energy consumption in buildings, factories and households.
- [More leads and sales in MTA Digital](https://casbeg.com/case-study/mta-digital-more-leads-and-sales/)
- [More sales and leads in Lerta](https://casbeg.com/case-study/lerta-more-sales-and-leads/)
- [The first salesman in the space industry hired within 2 months – Scanway case study](https://casbeg.com/case-study/scanway/): Scanway is a company specializing in 3D measurements, vision systems, image processing, and remote sensing. It turns space technologies into useful and profitable solutions in terrestrial industrial applications.
- [How to free the co-founder from selling?  BinarApps case study](https://casbeg.com/case-study/binarapps/): BinarApps is a software house from Łódź, Poland, which currently employs over 80 people. They specialize in working with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the "Blockchain Business" events, which take place regularly throughout Poland.
- [How to find top executives for a growing company? TenderHut case study](https://casbeg.com/case-study/tender-hut/): The TenderHut capital group, employing 270 people, includes 5 subsidiaries: SoftwareHut, Solution4Labs, LegalHut, ProtectHut and ExtraHut. The Deloitte Technology Fast 50 ranking placed the company at 7th place for Central Europe in 2018, meaning it is the fastest-growing Polish company in the region. The company was also included in the prestigious Financial Times 1000 ranking at 23rd place, taking the highest place among Polish companies.
- [Chief Revenue Officer hired within 2 months – Craftware case study](https://casbeg.com/case-study/craftware/): Craftware is a technology company with over 250+ employees that helps its clients implement technologies for sales management and customer service. The company is a Salesforce platinum partner.

## Webinars
- [AI GAP 2027: Jak dowozić 2x więcej małym zespołem dzięki AI i procesom](https://casbeg.com/webinar/ai-gap-2027-jak-dowozic-2x-wiecej-malym-zespolem-dzieki-ai-i-procesom/)
- [CASBEGLIVE: Hubspot Inbound 2025 – kluczowe nowości, trendy, aktualizacje i obserwacje](https://casbeg.com/webinar/casbeglive-hubspot-inbound-2025-kluczowe-nowosci-trendy-aktualizacje-i-obserwacje/)
- [CASBEG LIVE: Jak budować i rozwijać skuteczne zespoły sprzedaży? Premiera e-booka Jacka Bartczaka](https://casbeg.com/webinar/jak-budowac-i-rozwijac-skuteczne-zespoly-sprzedazy/)
- [E-commerce w Q4 2024 last minute!](https://casbeg.com/webinar/e-commerce-w-q4-2024-last-minute/)
- [Jak wdrożyć procesy customer success w firmie usługowej od zera?](https://casbeg.com/webinar/jak-wdrozyc-procesy-customer-success-w-firmie-uslugowej-od-zera/)
- [Czego jeszcze nie wiesz o SPRZEDAŻY B2B?](https://casbeg.com/webinar/czego-jeszcze-nie-wiesz-o-sprzedazy-b2b/)
- [Utrzymanie klienta w e-commerce od A do Z](https://casbeg.com/webinar/utrzymanie-klienta-w-e-commerce-od-a-do-z/)
- [Jak wyjść z polską firmą za granicę?](https://casbeg.com/webinar/jak-wyjsc-z-polska-firma-za-granice/)
- [Co naprawdę potrafi Hubspot? Funkcje, o których nie masz pojęcia!](https://casbeg.com/webinar/co-naprawde-potrafi-hubspot-funkcje-o-ktorych-nie-masz-pojecia/)
- [Jak skalować i automatyzować działy sprzedaży i e-commerce?](https://casbeg.com/webinar/jak-skalowac-i-automatyzowac-dzialy-sales-i-e-commerce/)
- [Sukcesja w firmie rodzinnej: operacyjnie, prawnie, finansowo](https://casbeg.com/webinar/sukcesja-w-firmie-rodzinnej/)
- [Sprzedaż akancka – jak skuteczniej “farmić”?](https://casbeg.com/webinar/sprzedaz-akancka-jak-skuteczniej-farmic/)
- [Jak ułatwić sobie życie menedżera? Wnioski po 20+ latach zarządzania i 3000+ rozmów z menedżerami [PRAPREMIERA KSIĄŻKI MAJEWSKIEGO]](https://casbeg.com/webinar/jak-ulatwic-sobie-zycie-menedzera/)
- [Jak zrekrutować i zbudować dział marketingu od zera?](https://casbeg.com/webinar/jak-zrekrutowac-i-zbudowac-dzial-marketingu-od-zera/)
- [Jak obniżyć koszty pozyskania klienta w e-commerce?](https://casbeg.com/webinar/jak-obnizyc-koszty-pozyskania-klienta-w-e-commerce/)
- [Jak wybrać, wdrożyć i najlepiej wykorzystać CRM w Twojej firmie?](https://casbeg.com/webinar/jak-wybrac-wdrozyc-i-najlepiej-wykorzystac-crm-w-twojej-firmie/)
- [Jak poprawić rentowność agencji marketingowej w 2024 roku?](https://casbeg.com/webinar/jak-poprawic-rentownosc-agencji-marketingowej-w-2024-roku/)
- [Jak podnieść ściągalność faktur w firmach B2B?](https://casbeg.com/webinar/jak-podniesc-sciagalnosc-faktur-w-firmach-b2b/)

## Pages
- [Processing of Personal Data](https://casbeg.com/processing-of-personal-data/): Information on the Processing of Personal Data
- [We will implement HubSpot & organize your  marketing](https://casbeg.com/hubspot/)
- [Marketing consulting](https://casbeg.com/services-old/marketing-consulting/)
- [Case Studies](https://casbeg.com/case-study/)
- [Contact](https://casbeg.com/contact/)
- [Sales consulting services](https://casbeg.com/sales-consulting/)
- [Marketing consulting](https://casbeg.com/marketing-consulting/)
- [Consulting services](https://casbeg.com/services/)
- [Home Page](https://casbeg.com/)
- [How to design a sales offer that will convince clients](https://casbeg.com/salesdeck/)
- [Conference Tips&Tricks](https://casbeg.com/conference-tipstricks/): Before the event:
- [Survey](https://casbeg.com/survey/): Ładuję....
- [Privacy Policy](https://casbeg.com/privacy-policy/): We have to have one of these too-long-didn’t-read pages to explain how we comply with the GDPR (General Data Protection Regulation) because God knows there are not enough more important things in the world to read — like your business data and CRM. But we can assure you that on this page you will be able to read those 1384 words of legalese nonsense that makes literally no difference to you, as you were stalked before anyway.
- [Thank](https://casbeg.com/thank-you/)
- [Blog](https://casbeg.com/blog/)

## Posts
- [100+ must-read books for entrepreneurs](https://casbeg.com/blog/100-must-read-books-for-entrepreneurs/): Are you an entrepreneur committed to achieving success by helping your clients succeed first? Then, you already know that proper growth begins with a deep understanding of your customers’ needs and the industry they operate in. We’ve prepared a curated list of 100+ high-value reads to support that mission. It includes biographies of the most influential business leaders, the stories of iconic brands, diaries of entrepreneurs and specialists, and insightful books explaining how different sectors of the economy and business genuinely work. To make it easier to navigate, we’ve organized the list by topic so you can jump straight to the publications most relevant to your industry or your clients. Each title in this list has been precisely selected, thoroughly read, and genuinely recommended. Explore the 100+ must-read books for entrepreneurs, compiled by Bartek Majewski, CEO of Casbeg, and Jacek Bartczak, our team's Business & Sales Expert.
- [68 movies and series for entrepreneurs](https://casbeg.com/blog/movies-and-series-for-entrepreneurs/): There's a stack of unread books on your shelf, but you feel like something other than reading right now. Instead, you'd prefer to watch a movie or TV series that could broaden your business horizons. Oh, you don't know what to choose? I got you. Here you have my bucket list of 68 movies and series for entrepreneurs.
- [7 Most Common Product-based business and SaaS Pricing Mistakes](https://casbeg.com/blog/product-based-and-saas-pricing-mistakes/): Recently, I've been working more than usual on projects related to clients' pricing policies and pricing lists for both Software-as-a-service (SaaS) companies and product-based businesses. Casbeg clients tend to underestimate pricing, though it shouldn't be, as it can completely transform a company's profitability.
- [SaaS vs On-Premise Software](https://casbeg.com/blog/saas-vs-on-premise-software/): David Heinemeier Hansson from 37signals recently announced on the podcast "This Week in Startups" the launch of a new project by his company. The project is called once.com and is the first product in over 20 years of the company's history that does not rely on a SaaS business model. That project is significant for several reasons and could have far-reaching consequences for software vendors. To understand why, we need to revisit the early days of the SaaS model and outline some of its traditionally perceived advantages over the traditional on-premise model. Check our SaaS vs On-Premise Software comparison.
- [One-On-One Meetings with the Employees: The Complete Guide](https://casbeg.com/blog/one-on-one-meetings-with-the-employees/): A 1:1 meeting is a fundamental tool in a manager's toolkit. When I work with clients on their effectiveness, I often check how my client (and frequently the managers they work with as CEO) conducts their one-on-one meetings. The results of this exercise can be surprising and serve as an excellent litmus test for both managerial competence and organizational health.
- [How to use Slack most effectively?](https://casbeg.com/blog/how-to-use-slack-most-effectively/): Constantly flashing notification windows, a plethora of channels demanding immediate attention, and the distinctive sound indicating a new message—corporate messaging tools like Slack are not just instruments that facilitate information flow within a company; they are often also the main culprits of distraction, unnecessary stress, and tasks getting lost in a flood of information. Today, we'll share a bit about how we use Slack at Casbeg and what best practices to implement so that Slack facilitates work in the company rather than detracting from it.
- [How to reduce Key Resource Risk? Resource Risk Management Guide](https://casbeg.com/blog/key-resource-risk-management/): This is a second part. The first part, available at the link, sets the foundation for understanding and managing key resource risk.
- [Customer Development Research: how to make better business decisions?](https://casbeg.com/blog/customer-development-research/): Running a business can be viewed as a series of experiments. At the beginning before the customer development research, we start with a set of loose answers to questions that determine the fate of our company:
- [Company risk management [ULTIMATE GUIDE]](https://casbeg.com/blog/company-risk-management/): Joseph Chamberlain, a British politician and entrepreneur, made an introduction to company risk management more than 100 years ago:
- [What can you do to make sure AI does NOT automate your business?](https://casbeg.com/blog/ai-dont-automate-your-business/): Everyone and their mother has been talking about the progress of artificial intelligence. The launch and record-fast adoption of ChatGPT by OpenAI have triggered responses from significant players. Microsoft began integrating OpenAI-based solutions into its products, and Google launched its chat solution and announced similar moves. The spectacular launch of ElevenLabs (I've invested in a preseed round) showcased the potential in the audio space. At the same time, MidJourney has been a leader in image creation. These developments signal technological progress and open new growth and profitability avenues.
- [Underperforming employees: team members who don’t complete tasks – how to help them?](https://casbeg.com/blog/underperforming-employees/): Experienced managers among you will likely recognize a situation that frequently occurs in various meetings with underperforming employees:
- [9 Key Takeaways from HubSpot Inbound 2024](https://casbeg.com/blog/hubspot-inbound-2024-key-takeaways/): Platinum Partnership with HubSpot has its benefits. One of them was participating HubSpot Inbound 2024 in Boston is a great chance to get firsthand insights into technology, marketing, and sales. Let me share a few thoughts.
- [Milestones in Scaling a Service-Based Company](https://casbeg.com/blog/milestones-in-scaling-a-service-based-company/): Service-based companies rely on the work of people, typically with limited daily schedules—let's say an 8-hour workday limit. This is why scaling a service-based company requires adding more people to the business. In this way, the company grows in proportion to its workforce—each additional person brings in additional revenue. 
- [Prospecting – Effective Customer Search](https://casbeg.com/blog/prospecting-effective-customer-search/): The foundation of growth for most businesses lies in continually acquiring new customers. Acquiring a customer is often a lengthy process involving various activities and methods, such as identifying potential customer needs or reaching out to them with the right message; for example, through cold emailing. 
- [What to Measure When Selling on a Marketplace](https://casbeg.com/blog/what-to-measure-when-selling-on-a-marketplace/): Today, we'll focus on metrics and areas worth measuring to increase sales on marketplaces based on the insights gained.
- [How Do You Know When You Need a Chief Operating Officer?](https://casbeg.com/blog/how-do-you-know-when-you-need-a-chief-operating-officer/): The Chief Operating Officer (COO) position holds a special place among the management team of large companies. A COO can be the missing piece that makes the entire organization run like a well-oiled machine. 
- [5 Negotiation Mistakes You Can Avoid with ZOPA](https://casbeg.com/blog/5-negatiation-mistakes-zopa-will-protect-you-from/): By definition, we know that negotiations are the process in which parties seek a lasting and favorable consensus. And if I isolate the most important aspect of negotiations, it would be ZOPA (Zone of Possible Agreement). 
- [We challenged AI to generate content for Facebook ad](https://casbeg.com/blog/we-challenged-ai-to-generate-content-for-facebook-ad/): The AI hype seems to be continuing. We are dabbling with it in several areas of our business and will let you know if we find any interesting use cases. Lately, we used Copy.ai to conduct a test for generating content on advertising texts in Facebook Ads.
- [7 things you should know about Poland before you start your business here](https://casbeg.com/blog/7-things-you-should-know-about-poland-before-you-start-your-business-here/): As much as traveling broadens the horizons, in most cases, it isn’t enough to run a business in a foreign country. There are many ways to gather information specific to a given culture and customs and one of them is simply absorbing information from the locals. So here’s a brief summary about Poles from Poles dedicated to non-Poles.
- [8 Questions that Will Improve Your Sales Talks](https://casbeg.com/blog/8-questions-that-will-improve-your-sales-talks/): As a salesperson, you likely already know that understanding your potential customers' needs and challenges is crucial to making a successful sale. But figuring out the right questions to ask during a sales conversation can be tricky.
- [How to create personas. Good practices, the most common mistakes](https://casbeg.com/blog/how-to-create-personas-good-practices-the-most-common-mistakes/): What mistakes to avoid while creating personas?
- [Does Your Company Need a Chief Operating Officer?](https://casbeg.com/blog/chief-of-operations-how-to-recognize-that-you-need-one/): A Chief Operating Officer (COO) is a high-level executive who works closely with the CEO and other executives to oversee day-to-day operations and ensure that the company runs smoothly. 
- [5 ways to improve the recruitment process in your company](https://casbeg.com/blog/5-ways-to-improve-the-recruitment-process-in-your-company/): The number of services we have provided in this field is so big that I decided to share my conclusions and observations with you. I am sure that once implemented,  they will increase the effectiveness of recruitment processes you run in your company. So, how to improve YOUR recruitment process? Let's see!
- [It’s hard to make a really big business from really small deals](https://casbeg.com/blog/its-hard-to-make-a-really-big-business-from-really-small-deals/): One million zlotys of annual revenue is 83,333 PLN per month. If you have a subscription-based business where your average client pays you 1000 PLN a month, you need 84 customers to have a million zloty business. If they pay 100 PLN - you need 834 of them. If the subscription fee is 10,000 PLN - it's nine. And that’s just if we assume that there will be no churn, so the case in which no customer decides to leave you all year long. I assure you, it is much easier to get and maintain nine or 84 customers than 834, even if the nine are to pay you 100 times more. It is simply a matter of finding people with a seriously acute problem, in a correspondingly strong need for a solution. As Peter Diamantis rightly pointed out:
- [Why long sales cycles are a bigger problem than you think?](https://casbeg.com/blog/why-long-sales-cycles-are-a-bigger-problem-than-you-think/): B2B companies often have long sales cycles . Ours is one of the exceptions, because average length of the sales cycle for the past couple of years was 29 days. If I wasn't a selling CEO but a full-time salesperson instead, it would have been even shorter. That's because as a sales representative I would end up with an empty CRM every day — just like in the times when I was working full-time in sales team. As a result, first contact and further follow-ups would reach prospective customers on time and even the smallest promises would be delivered no matter what. Unfortunately, shortening sales cycles is not something that is easily accomplished when you are the selling CEO. Sales and marketing teams help a lot in this regard.
- [Why your content marketing doesn’t generate leads](https://casbeg.com/blog/why-your-content-marketing-doesnt-generate-any-leads/): Some companies have resources to produce large amounts of diverse content but often not good enough content marketing strategy to generate leads. Poorly conducted content marketing doesn't bring tangible results such as high quality leads. In many cases it doesn't even generate increased traffic or user engagement on the company's website or landing pages. This means that the time devoted to creating lead magnets and blogposts goes to waste and lead generation content often doesn't meet target audience's needs and pain points.
- [Recruiting a salesperson: what should it look like?](https://casbeg.com/blog/recruiting-a-salesperson-what-should-it-look-like/): So you want to hire a salesperson, without having to fire him during the trial period. But what kind of a salesperson? What competences and characteristics should they have? What level of experience?
- [A mess in sales creates costs for the entire company. Here’s how.](https://casbeg.com/blog/a-mess-in-sales-creates-costs-for-the-entire-company-heres-how/): In my work, I sometimes hear: “We’ve never seriously analyzed our sales, but great people deal with customers / production, we're in the black, so we don't have to worry too much about the nuances of customer acquisition, right?” Unfortunately not. Let me explain how sales relations with other areas of the company look. Contrary to what you may believe, it's not just about structured sales meaning more cash in your account.
- [Why your website doesn’t generate any leads?](https://casbeg.com/blog/why-your-website-doesnt-generate-any-leads/): Oftentimes when it turns out that leads don’t flow into the company, the first reaction is changes in marketing activities. After all, if users don’t contact the company, it means that our marketing is ineffective and doesn’t deliver the right message, or worse — it doesn’t reach the target group of the company at all. Practice shows that this is not always the case.
- [How to improve the efficiency of a sales conversation](https://casbeg.com/blog/how-to-improve-the-efficiency-of-a-sales-conversation/): The first sales conversation is the moment when your company can convince or alienate a potential customer. Already then errors may appear that reduce the likelihood of acquiring this customer, sometimes to zero. Therefore, it is worth paying attention to the mistakes that we most often observe in salesmen, whose work I look at for our clients. If you’re wondering whether your sales conversation (or the conversations of your salespeople) are carried out correctly, it’s possible that in the next paragraphs you will find some shortcomings that you need to pay attention to.
- [Why your best salesperson could be your worst head of sales?](https://casbeg.com/blog/why-your-best-salesperson-could-be-your-worst-head-of-sales/): Zosia, who has joined the company six months ago, works on no more than one lead per month. It may turn out (but obviously doesn’t have to) that John isn’t the best salesman in the team, but works on better leads than other salespeople. If you decide that your best sales representative should manage sales in your company, make sure you select the one that really gets the best customers.
- [If, when and how to hire a COO](https://casbeg.com/blog/if-when-and-how-to-hire-a-coo/): What does the Chief Operating Officer do?
- [Why does your company get zero recommendations?](https://casbeg.com/blog/why-does-your-company-get-zero-recommendations/): How much better would your business work if 30% of customers recommended your services to their friends? Are you using the potential of customers and connections gained to the fullest?
- [When should you hire a pre sales consultant?](https://casbeg.com/blog/when-should-you-hire-a-pre-sales-consultant/): If you had the opportunity to hire people from sales industry, you already know how difficult it is. Finding an effective salesperson with detailed knowledge of sales techniques, who also will be a good fit for your company is one thing but meeting their financial expectations is yet another challenge.
- [Think your product will sell itself abroad? Wrong. See if you’re making any other mistakes.](https://casbeg.com/blog/think-your-product-will-sell-itself-abroad-wrong-see-if-youre-making-any-other-mistakes/): Your company isn’t growing as dynamically as before and you have the impression that you’ve achieved almost everything on the local market? It’s a clear sign that the time has come for foreign expansion. This process is difficult, but the right approach will significantly contribute to your success.
- [Some salespeople are fired because of the CEO’s mistakes – here’s why](https://casbeg.com/blog/some-salespeople-are-fired-because-of-the-ceos-mistakes-heres-why/): If the CEO of a small company has decided that he will sell, it is only a matter of time until he realizes he’s no longer able to both sell and manage. Usually he decides then to hire someone who will “take the sales off of his shoulders”.
- [The biggest mistakes you make in Enterprise sales](https://casbeg.com/blog/the-biggest-mistakes-you-make-in-enterprise-sales/): You need to know that a customer in large transactions, when several meetings are required to discuss project issues, connects the salesperson with the product or service he sells. Meaning, you need to build a relationship and leave a positive impression. A good practice to strengthen the client’s desire to build relationships is to involve a manager or sales manager in business talks (but rather at later stages of the enterprise sales cycle and in justified, larger cases). Thanks to this, the client will feel more appreciated.
- [Here’s what you need to know to expand sales](https://casbeg.com/blog/heres-what-you-need-to-know-to-expand-sales/): Do you have a lot of questions about sales development that you’ve been afraid to ask (or had noone to ask them)? Some time ago at my previous company, we’ve conducted a 20-minute Q&A session, which we devoted to this topic. If you missed it, fear not — below you will find the questions that most often came to our mailbox and my answers to them.
- [What to do when there’s not enough cash in the bank?](https://casbeg.com/blog/what-to-do-when-theres-not-enough-cash-in-the-bank/): Lately I’ve been devoting more time to finance issues in the company. For a long time, I allowed myself not to be fluent in them — and now the time has come for some changes. This article is a result of financial insights I had while ingesting expert materials in the first quarter of 2019.
- [How to motivate employees to create content?](https://casbeg.com/blog/how-to-motivate-employees-to-create-content/): In many companies, content marketing is one of the basic strategies to generate leads. B2B companies like positioning themselves as experts in a particular market segment, and most importantly, in many cases, the amount of created content has a direct impact on the number of new sales opportunities.
- [How to make meetings efficient and save time?](https://casbeg.com/blog/how-to-make-meetings-efficient-and-save-time/): Meetings are an important part of a company's life. Employees spend a lot of time on them. All types of meetings are however a cost to the company. The more people take part in them and the higher their positions are, the more these costs increase. Meetings help to exchange information and discuss important issues, but when conducted improperly, they end up generating a lot of expenses that the company could avoid.
- [How to recruit a marketing specialist?](https://casbeg.com/blog/how-to-recruit-a-marketing-specialist/): So… you want to hire a marketing specialist. But what kind? What competencies and experience should they have? What's more, which features should make them stand out?
- [Reducing sales costs — how do we help our clients?](https://casbeg.com/blog/reducing-sales-costs-how-do-we-help-our-clients/): The sales team is a source of revenue — however, oftentimes superficially measured sales activities are a source of unnecessary costs. While working with our clients it has frequently turned out that some efforts put into acquiring customers required a significant commitment of highly paid specialists, although the potential for possible cooperation didn’t justify it. This article describes situations in your company, that (if not measured) may generate unnecessary costs.
- [When is the right time to hire a salesperson? Check out what 11 CEOs have to say](https://casbeg.com/blog/when-is-the-right-time-to-hire-a-salesperson-check-out-what-12-ceos-have-to-say/): Some of our clients haven’t employed a sales representatives for a long time, and the only person in the company that would actually sell was the CEO. Sooner or later, in the course of working with Casbeg, the topic of recruiting a new salesman (often the first one in the company's history) comes up. It's natural. In B2B, every entrepreneur that values growth finally reaches this point.
- [How to increase the number of B2B leads using marketing tests?](https://casbeg.com/blog/how-to-increase-the-number-of-b2b-leads-using-marketing-tests/): Customers often come to us because they have problems finding an effective source of quality B2B leads. Most of them tested almost all of the popular tools such as Google Ads and paid advertising in social media, SEO, content marketing, sponsored articles and cold mailing… but to no avail. Usually, this lack of effectiveness is caused by errors during the performance of such tests — lack of an action plan, lack of comprehensive knowledge on how to choose marketing channels, how to test them, and above all how to measure their effectiveness.
- [Sales trainings and why they don’t work –  money down the drain](https://casbeg.com/blog/sales-trainings-and-why-they-dont-work-money-down-the-drain/): The article was originally published on Linkedin.com in March 2019 by Iwona Golonko in Polish.
- [How to manage social media with 3 hours a week on hand?](https://casbeg.com/blog/how-to-manage-social-media-with-3-hours-a-week-on-hand/): Running company profiles or building a personal brand, you can create your image as an expert in a given field, extend your social network and acquire new customers. How can you find time to balance your presence in social media with running a company, when you can spare only three hours a week?
- [How to make the most of any sales conversation](https://casbeg.com/blog/how-to-make-the-most-of-any-sales-conversation/): The first sales conversation is the moment when your company can convince or alienate a potential customer. Already then errors may appear that reduce the likelihood of acquiring this customer, sometimes to zero. Therefore, it is worth paying attention to the mistakes that we most often observe in salesmen, whose work I look at for our clients. If you’re wondering whether your sales conversation (or the conversations of your salespeople) are carried out correctly, it’s possible that in the next paragraphs you will find some shortcomings that you need to pay attention to.
- [Why your company needs UVP?](https://casbeg.com/blog/why-your-company-needs-uvp/): You probably haven’t worked on your UVP yet ("Unique Value Proposition"). That is, your unique value, or set of values that will accurately relate to a specific problem and the type of client you’ll be solving it for. 
- [How we help set remuneration models in sales teams?](https://casbeg.com/blog/how-we-help-set-remuneration-models-in-sales-teams/): Our customers often express their concern about remunerating salespeople. They share opinions such as “I don't know whether the way in which salespeople in my company are paid is consistent with  company objectives” or “I have an interesting candidate, their financial expectations amount to X — I don't know if it’s a lot or not.”

## Referencje

## Klienci

## Categories
- [Business](https://casbeg.com/blog/category/business/)
- [E-commerce](https://casbeg.com/blog/category/e-commerce-2/)
- [Guestpost](https://casbeg.com/blog/category/guestpost/)
- [Management](https://casbeg.com/blog/category/management/)
- [Marketing](https://casbeg.com/blog/category/marketing/)
- [Recruitment](https://casbeg.com/blog/category/recruitment/)
- [Sales](https://casbeg.com/blog/category/sales/)
- [Uncategorized](https://casbeg.com/blog/category/uncategorized/)

## Tags
- [ai](https://casbeg.com/blog/tag/ai/)
- [business automation](https://casbeg.com/blog/tag/business-automation/)
- [customer development](https://casbeg.com/blog/tag/customer-development/)
- [customer development research](https://casbeg.com/blog/tag/customer-development-research/)
- [customer research](https://casbeg.com/blog/tag/customer-research/)
- [key resource risk](https://casbeg.com/blog/tag/key-resource-risk/)
- [manager](https://casbeg.com/blog/tag/manager/)
- [resource risk](https://casbeg.com/blog/tag/resource-risk/)
- [resource risk management](https://casbeg.com/blog/tag/resource-risk-management/)
- [risk management](https://casbeg.com/blog/tag/risk-management/)
- [slack](https://casbeg.com/blog/tag/slack/)
- [underperforming employees](https://casbeg.com/blog/tag/underperforming-employees/)

## Industries
- [Agency](https://casbeg.com/case-study/industry/agency/)
- [B2B](https://casbeg.com/case-study/industry/b2b/)
- [Customer service](https://casbeg.com/case-study/industry/customer-service/)
- [E-commerce](https://casbeg.com/case-study/industry/e-commerce/)
- [Firma rodzinna](https://casbeg.com/case-study/industry/firma-rodzinna-2/)
- [Interim Management](https://casbeg.com/case-study/industry/interim-management/)
- [Marketing](https://casbeg.com/case-study/industry/marketing/)
- [Recruitment](https://casbeg.com/case-study/industry/recruitment/)
- [Sales](https://casbeg.com/case-study/industry/sales/)
- [Software House](https://casbeg.com/case-study/industry/software-house/)
- [Workshops](https://casbeg.com/case-study/industry/workshops/)