357% more leads

Replacing an In-house Agency with a Paid Ads Specialist

When we began our collaboration with MerchUp, the company needed someone fully dedicated to marketing activities: managing social media accounts, sending newsletters, preparing advertising campaigns, and monitoring their effectiveness. In terms of advertising, MerchUp relied solely on agency support.

At our suggestion, they decided to hire a performance marketing specialist. Paulina joined BluzUp, although she did not yet have significant experience managing paid advertising campaigns on Google Ads; however, we saw potential in her.

During a series of hour-long meetings with Paulina, we jointly analyzed the campaigns previously run by the agency and identified areas for improvement. Paulina then independently analyzed the campaigns, consulting with us on any doubts that arose before taking action. For the first month, we dedicated 20 minutes of each meeting to provide support on advertising, including guidance on campaign analysis and optimization strategies. Currently, Paulina is a fully independent performance marketing specialist – the Casbeg consultant only monitors results and checks if we are on the right track.

BluzUp’s Holiday Campaign

After her onboarding, Paulina took on the task of preparing a holiday campaign promoting personalized sweatshirts as a Christmas gift idea for employees.

Before selecting the target group, the sales team presented the offer to several schools and companies. The companies were more interested, so we made them the primary recipients of the campaign. This decision was based on the higher potential for bulk orders from companies, which would maximize the impact of the campaign.

Next, we developed advertising creatives and determined the campaign budget.

As a result of the campaign, we increased the advertising budget by 80%, achieving a remarkable 357% increase in leads. This success story is a testament to the power of strategic marketing and the potential for growth in any business.

Consequently, although the campaign was intended to run until the end of November, we had to pause it on November 6, as the sewing workshops collaborating with BluzUp were quickly out of capacity to keep up with the order fulfillment. This early success in meeting our order limit demonstrates the effectiveness of our strategy and the high demand for our personalized sweatshirts.

Results

• Increase in leads by 357%
• Reached order limit three weeks before the end of the campaign.