Initiating the collaboration
At the outset, IVN collaborated with two consultants from Casbeg – one specializing in sales and the other in marketing. After the initial period, it became evident that sales were the top priority, deserving the full attention of both the company owners and the consultant.
Casbeg recommended hiring a dedicated sales person. This happened and Monika joined the client’s team permanently.
From that point onward, the Casbeg consultant worked intensively with Monika on sales-related matters.