Improving product profitability for Intenson

Challenge

Some of the goals of our collaboration included:

• Increasing product margins
• Increasing the profitability of the company
• Creating new products that will become bestsellers.

Audit of the Online Store

We began our collaboration with an audit of Intenson. Pl:

• We conducted a UX audit
• We recommended changing the template
• We recommended upgrading the store maintenance package to a higher tier for more outstanding optimization capabilities.

As a result, the conversion rate increased by 13% within two months of implementing the changes. Additionally, following the template change, year-over-year revenues grew by 80%.

Support for Agency Collaboration

We also advised Intenson on traffic acquisition channels in the online store and their collaboration with an agency, resulting in a 275% year-over-year increase in revenue from paid campaigns.

We hold regular meetings (every 2-3 months) with the SEM agency, during which we discuss the actions taken and set goals for the next period of collaboration. Furthermore, we continuously monitor campaign results and provide recommendations to the agency regarding developing paid channels.

Creation of New Business Lines Our collaboration with

Intenson has led to the successful creation of several promising new business lines, one of which is already available to Intenson customers. We identified the needs of various target groups and matched them with technological capabilities to satisfy them, giving us an outline of possible business lines. One of these was a line of superfoods for athletes. We recommended an influencer for collaboration, proving that the line for athletes is a good decision for Intenson regarding product development. More product lines are currently in preparation.

Support in International Expansion

We helped Intenson adapt the online store to meet the expectations of international customers, targeting European markets and the United States. We supported sales development on eBay and Amazon. We developed practical actions to encourage Amazon users to purchase directly from Intenson.

Changes in Pricing and Margin Improvement

We identified a difference in the margins of Intenson’s online store compared to its distributors. They helped increase the margins for both groups.

The initial lower margin was due to concerns about raising prices during the pandemic. At the same time, wholesale distributors of Intenson products opened their online stores, becoming retailers while still purchasing products at wholesale prices. Rising costs of raw materials and labor compounded this situation.

We meticulously assisted in revising pricing for both wholesale and retail sales and designed a cyclical pricing change strategy for both areas. Our goal was to ensure that after three months, the margin on products sold in B2B would exceed that of retail sales. Notably, after the pricing changes, the company did not observe a significant loss of customers. For a short transitional period, they placed smaller orders, but after the evaluation of prices was complete, customers themselves noticed they were achieving the same profit as with the lower pricing—this was due to the simultaneous increase in prices for both wholesale and retail.

As a result, our strategies have significantly increased Intenson’s B2B sales six months later, while also improving margin profitability for the company and its distributors.

Results

• 13% increase in the conversion rate within two months of implementing changes on the site
• 80% year-over-year revenue increase after changing the website template
• Creation of new business lines
• Increase in B2B sales and profitability for the company and its distributors.