Traffic acquisition channels
At the point when we knew that the project would have its own website and a customer relationship management system, we decided to examine the issue of generating traffic and, consequently, leads. For this purpose, we divided the work into three pillars:
Organic traffic and SEO
Since, as a rule, organically generated traffic to our website tends to convert the best, we decided to create a plan for publishing articles. Following our recommendation, collaboration was initiated with both copywriters who provided high-quality texts (case studies from previous projects and blog posts) and SEO experts who took care of the technical aspects of the whole project.
Paid traffic – Google Ads
One of the initial actions worth taking when launching a new website is to initiate advertising campaigns within the Google Ads environment. We assisted DSV in finding the right person – a freelancer who would be able to lead the campaign. Moreover, we established all the conditions regarding the structure of the advertising account and the budgets that needed to be allocated for the project.
Cooperation with the external sales support department
We also suggested working with Get Sales, the company in charge of producing B2B leads through outbound marketing initiatives, since they were looking for a speedy start and outcomes. We supported our Client both at the stage of negotiating the terms of cooperation (including addressing issues related to guarantees of the quality of the leads acquired) and consulted on the content and logic of the actions prepared for the campaign.