How to free the co-founder from selling? BinarApps case study

BinarApps is a software house from Łódź, Poland, which currently employs over 80 people. They specialize in working with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the “Blockchain Business” events, which take place regularly throughout Poland.


BinarApps came to us with the need to organize sales processes in the company. Until now, Maciej Krasowski, BinarApps Co-founder, was the person who served as a salesman, account and project manager side by side with a team of specialists, not to mention his management duties. Because of that, there wasn’t enough time to deal with the strategic direction of the company’s development. Therefore, one of our goals was to expand the sales department.


We focused on recruiting a person who would have experience in sales and would be able to easily manage the role of a sales team manager. We helped BinarApps prepare the ideal candidate profile and a commission model that would be used to reward the new employee. Each application received by the company was assessed by us before the first meeting with BinarApps. We then conducted the second stage of the recruitment interview in order to verify the sales and management skills.


After 2 months, we managed to hire a person who had sales experience and a high business understanding, thanks to previously running his own company. In addition, one of the testers inside the company who wanted to change his professional profile has been included in the sales structures on the pre-sales position with an individual development path created.

Thanks to this solution, Krasowski’s responsibilities were lightened by a number of administrative tasks in the field of sales management and the time saved can be devoted to the strategic development of BinarApps.


Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.

Consultants from Casbeg helped me hire appropriate employees who took over many of my tasks. Thanks to this shift everything is now done properly and on time. What I appreciate the most in our cooperation is the verification of the sales skills of the candidates. If we hadn’t strengthened the team with such good people we would have lost a lot of money, time and generated a lot of unnecessary stress.

Maciej Krasowski BinarApps


Do you also want to achieve such results with us?

Leave us a contact request and we will try to respond within 24 hours.