How to optimise the cost of creating marketing content?
Well-planned and effectively executed content marketing can bring your company many benefits: increased website traffic, expert…
No time for content marketing?
Sometimes our customers want to base their marketing strategy on the expert positioning of employees or…
Should your salespeople work on a commission basis only?
There are certain business concepts that are enormously attractive as a set of ideas, but in…
9 customer satisfaction survey mistakes you’re probably making
Once you’ve decided to start asking your customers for feedback via a survey you really took…
Why your customers churn?
What’s the biggest issue your company needs to address right now? 99% of the time we…
The fundamentals of firing for managers who hate it
The fact that you do not like firing people is an indicator of your good mental…
Employee Appraisal Meetings: Dos and Don’ts for Managers
As a manager, you’re first of all responsible for your team and their performance. While in…
Why does your sales proposal lose against the competition?
A sales proposal is one of the most important elements in the B2B sales process. In…
How to check lead decision-making process
As we wrote here, the lack of awareness of how the potential customer’s decision-making process works…
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