We put B2B marketing and sales in order

Lerta built its brand on cooperation with large energy groups, of which there are only a few in Poland. During the first years of activity as a selling president, I established relationships with decision-makers in corporations through my network and industry events, and the size of the market (in terms of the number of potential customers) didn’t require us to implement a scalable, orderly process. 

Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM. 

Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!

Borys Tomala

Lerta

Casbeg’s help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.

Robert Strzelecki

TenderHut

What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn’t waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.

Sylwia Bil

Craftware

Working with Casbeg is going very well, everything is fine and as expected. At first I felt a bit lost, because the initial action plan was not known to me, but with time I realized it was actually intentional. At the moment, we operate freely on quarterly plans. Cooperation is a good motivator to implement process improvements and not postpone them. The materials we receive are of high quality, they can be confidently transferred to the Management Board.

Krzysztof Gudowski

Miquido

Cooperation with Casbeg was a very valuable time for me and my company — knowledge transferred during our time together still pays off in the company. I am very pleased with the substantive level of consultation and valuable summaries that allow me to see the next steps and the progress of our work.

Łukasz Pach

ADream

Working with Casbeg is first and foremost a strong push for action and implementation. Thanks to their approach, changes began to take place faster, because together we established a clear action plan and a way to achieve our goals taking into account both prosaic and specialized matters.

Rafał Kondratowicz

Sempai

I ordered a mystery shopper test from Casbeg regarding our offer and sales service. The consultant conducted the test in a comprehensive way and described all aspects of the service order process in our company really well. It gave us a new look at how we sell our services and allowed us to discover things to improve. After introducing the proposed changes, the sales conversion of our leads increased immediately. I recommend experts from Casbeg.

Rafał Bugajski

Netlibre

Cooperation with Casbeg means an intensive contact with people you can talk to as an equal, with a sense of humor and honesty. Casbeg’s recommendations are always tailored to the current needs, and after each conversation we receive a summary with the most important information and tasks. Flexibility in the operation model and openness to all my suggestions, e.g. regarding the cooperation plan is also valuable. All questions or concerns are always promptly addressed.

Marta Dobrzańska

Great Digital

Thanks to cooperation with Casbeg, we have opened ourselves to completely new activities that previously seemed impossible to us. We carry out more tasks at the same time, which directly translate into increased efficiency in business. Constant support from Casbeg and our commitment meant that I gained a lot of new experience. Because of that I can recommend Casbeg’s services to anyone who also needs support in this area.

Wojciech Krawczyk

isprzęt.pl

I work with a couple consultants from Casbeg. Each of them has specific skills and experience. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with a really busy schedule, I really appreciate that! The communication is really easy. I can talk with guys not only through online meetings and e-mails but it’s also easy to catch-up urgent matters on messenger. Really helpful!

Michał Spinek

Ultracoat

Meetings with Casbeg consultants are always an opportunity to broaden my perspective and find new points of reference. The recurring nature of their recommendations and post-implementation analysis reminds me not to drown in my current tasks. At the same time, Casbeg does not reinvent the wheel really, they suggest the mechanics rather than looking for new, better (and not proven) “ideas for”.

Karol Szczawiński

Uszka w Barszczu

Thanks to cooperation with Casbeg, we have regained control over the sales process by monitoring the results and properly analyzing the activities. We not only noticed the mistakes we made, but also developed a new model of commercial conversation and created marketing campaigns tailored to our customer’s profile.  

Konrad Traczyk

Hash FM

Starting our cooperation with Casbeg was one of my best decisions while managing the company. Together we have improved both our sales process and lead generation methods significantly. It’s worth adding that throughout our cooperation I felt Casbeg’s commitment and motivation to get our business to 100% of its capabilities and the know-how we’ve got is going to be paying off for years to come.

Patryk Jurgielewicz

Mavaris

Cooperation with Casbeg turned out to be really helpful in implementing unconventional ideas at EACTIVE. Thanks to testing and implementing practical solutions, we can constantly improve our marketing and sales activities. Great knowledge and professionalism – thanks to them cooperation with Casbeg is pure pleasure.

Michał Kliszczak

Eactive

I like working with Casbeg because I rarely have a chance to talk with so experienced specialists in marketing and sales.

Kamil Czaja

GoPackshot.com

Casbeg helped us discover a hidden potential in the way we generate leads and acquire clients. The fresh glance created new ideas and helped us find holes in our daily work. Together we discuss, prioritize and implement new improvements in our sales and marketing processes. Casbeg’s consistency demonstrated how ideas should be implemented.

Joanna Drabent

Prowly

I had a pleasure to work with Casbeg for several months. Great people, all professionals, really took care for our growth within sales and marketing. Always on time, always well prepared for each session, always actively looking for the best solutions for our problems. Working with Casbeg is a great pleasure and have a big impact on our growth. It is always smart to learn from the best in the field. Don’t wait. Call them quickly!

Piotr Guziur

Marketing Online

Casbeg helps us find bottlenecks and new potentials in Dealavo’s ways of growing revenue. From the very first part of the customer acquisition process, through reviewing sales conversations, sales deck, e-mail copies to optimizing sales processes and suggestions on which parts we should focus more. Discussions about the most challenging aspects of acquiring clients helped us organize our sales efforts.

Jakub Kot

Dealavo

Thanks to cooperation with Casbeg we have diagnosed our bottlenecks in business and improved the work of sales, marketing and customer service. As a result, it’s easier to set priorities for organization’s growth and focus on what is important in regards to this goal. We also monitor the effects of our actions more effectively.

Kamil Kopka

Wedding.pl

Casbeg team just knew how to help optimize processes in our company. The surprise was that most of their recommendations did not surprise us – sometimes you need someone from the side, who will push forward and systematize work on certain issues. When this happened in our cooperation, we began to see the effects almost immediately.

Bartosz Berliński

MaxROY

Thanks to a comprehensive Casbeg Mystery Shopper analysis, we looked at our sales process with perspective, together we diagnosed areas for improvements in how our salespeople handle sales calls and we have addressed them. We’ve also received information about which elements of the process are performed correctly and how Neoteric presents itself among the competition. Thanks to this, our sales calls are more effective and better suited to our potential customers’ needs and we win more business.

Darek Kociecki

Neoteric

Casbeg was helping us to adjust our internal and external processes regarding sales, marketing and team management. Each of Casbeg’s recommendations was on point and approach was directed toward actual growth and improvements.Thanks to them, we already improved our sales process and conversion rate.

Kristaps Kalnins

Inspired Ecommerce

Our cooperation with Casbeg opened our eyes in the field of sales and marketing. We managed to prioritize the most crucial points in the process and now we know how to implement them

Mārtiņš Kažemaks

TopMedia

Despite our lack of time, Casbeg takes good care of efficient communication and supports us all time – we really appreciate it. Consultants are like a little angel on our shoulder that makes sure we do everything correctly and on time. We’ve never worked with anyone in such a model and are pleasantly surprised.

Maciej Krasowski

BinarApps

Casbeg has greatly contributed to our development. Unexpectedly, their perceptions of what we should not have done were as valuable as the detailed, continuous feedback on what we should do. Thanks to cooperation with them, we obtained much more information and data. I will never look at sales and marketing again as separate.

Paweł Bykowski

Viscato

Casbeg has helped us align marketing and sales efforts. That helped us generate more valuable leads and focus on the opportunities that are most valuable for us. The big thing is that they understand the whole process and provide you with a list of actionable steps that are applicable fast.

Matt Kurleto

Neoteric

I like thinking about Casbeg as a personal trainer in the business. Thanks to them I am taking great care on sales and marketing every single week. Although I am a CEO who’s originated from these two fields, I love being double-checked by them and let them look at hands of mine and my team. They keep an eye on our every activity and give me extra confidence what to do and what not to do. My team has a great pleasure working with them, as Casbeg helps to improve their skills. I am glad that we have an opportunity to work with Casbeg and hope this will last long!

Monika Mikowska

Mobee Dick

When I was working with Casbeg, I noticed most of all the professionalism, work organization and proactive attitude in every aspect of our cooperation. If we had a scheduled date for anything specific – delivering materials or having a meeting – it would always stay intact. Every arrangement and discussed point was always taken down in detail, and after each consulting session I would get a full and accurate summary.

Artur Ozierański

HoldApp

We appreciate Casbeg for setting specific goals in various fields (analytics, Google Ads, Facebook Ads, conversions, SEO), insightful analytics, punctuality and sticking to the exact time of meetings as well as sending comprehensive summaries after each of them.

Tomasz Muter

Droids on Roids

Casbeg has filled the market niche in supporting small and medium companies in the area of comprehensive marketing. This is an extremely successful idea that I really enjoy using. Consultants have the knowledge and experience that I can get in small doses suited to my company’s needs.

Monika Sacewicz

Apex Net

Casbeg helped me define points that need improvement in my company – our cooperation helped me organize the work of the sales department. Together, we have developed sales processes in such a way that the salesteam work better and the company operates more efficiently.

Szymon Wiechrzycki

Poltent

The cooperation with Casbeg changed how I think about the sales process and lead qualification – there’s room for improvement I didn’t see before. It is fair to say I have changed everything, from CRM to offer and the way I present it. Results are almost immediate and visible with more leads, higher conversion, faster lead qualification and more efficient work in general. Apart from sales, I see a lot a lot of business value generated by the cooperation with Casbeg, like practical support in company development processes and crucial changes. Working with Casbeg is one of the best things that happened to my business in 2018.

Robert Stolarczyk

Promo Traffic

Casbeg team has helped me systematize sales and marketing in Netkata. From a perspective of 8 months of cooperation, I can honestly recommend them.

Tom Sieroń

Netkata